Jameela Jamil, star of The Good Place, had an active night on Twitter. She wasn’t excited over the new line from KKW Beauty, which consists of body makeup and body shimmer.
Hard pass. God damn the work to take it all off before bed so it doesn’t destroy your sheets… I’d rather just make peace with my million stretch marks and eczema. Taking off my mascara is enough of a pain in the arse. Save money and time and give yourself a damn break. ❤️ https://t.co/gGrbiZfH2K
As someone who sometimes struggles with three different products: cleansing balm, oil, and cleansing wipes just to get mascara and eyeliner out, I understand where she’s coming from. Makeup can be fun but it can be a real challenge to take off. And body makeup? I wonder how long I need to stay in the shower to get it all out.
Jamil points out that it’s not so much about the makeup removal process. For her, body makeup is but another way to shame women about natural scars and stretch marks.
I have such severe eczema all over that my legs are covered in huge patches of pigment loss from scratching. I have a tonne of stretch marks, and because I have Ehlers Danlos Syndrome, *every* time I cut, I scar. I *refuse* to have these normal human marks weaponised against me.
If you are someone who scars easily, falls over a lot, dislocates easily, has fatigue, nosebleeds, a huge range of flexibility, ask your doctor about Ehlers Danlos Syndrome. More and more people are realizing they have this condition and it affects *everything.* it’s so dull. 🤙
Amazing tweets and stories from you all tonight. Thank you for sharing. We are all growing up in a society that coninuously finds new ways to make us hate ourselves so that we will buy things to fix what was never broken. It’s hard, but we push on together. Well done us. ❤️
The next morning, Jamil continued her vendetta against it. She doesn’t hate makeup, necessarily. She just thinks it should be a tool to enhance rather than to cover up imperfections.
When I get asked about my use of make up, I like to cite @flexmami as my inspiration. She doesn’t use it to cover herself up, she uses it to play with, draw attention to and celebrate her features. Fun, bold, obvious and arty colours and lines are how I do mine if I wear any. pic.twitter.com/8UxYlQAru8
And HEY I get that some of you may not be ready to go without body make up. Because you’ve been taught to hate your natural body… which is devastating but so understandable in our current climate, but I’m not going to stop questioning and fighting the source of our shame. ❤️
I think we should all just be working every day towards being kinder to, and more accepting of ourselves. If we wouldn’t tell our loved ones to cover up their marks, then why do we tell it to ourselves? we must unpack this self hatred, find the cause, and destroy it together. ❤️ https://t.co/KPMY3F5JOh
Kim Kardashian certainly didn’t invent body makeup. It’s been around in the industry for years. Sally Hansen’s Airbrush Legs comes to mind. So does Rihanna’s Body Lava under her Fenty Beauty line.
Jamil, however, is smart to take advantage of the timing of KKW Beauty’s new launch to underline how there’s potential harm in the way we view our bodies when it comes to various makeup products out there.
She previously “reprimanded” celebrities who promote weight loss products including Khloe Kardashian and Cardi B.
Still, there are some who pointed out that choosing to use makeup is all about personal choice. It can also come from self-love and not from body shaming.
the only thing i say to this is, i support a woman’s right to choose. and as a feminist in progress, you should as well. if they want to cover up, let them. if they want to show their scars, that’s fine too!