(FILES) In this file photo taken on February 6, 2019 US media personality Kim Kardashian West arrives to attend the amfAR Gala New York at Cipriani Wall Street in New York City. - Pop culture icon Kim Kardashian West said July 1, 2019 that she will change the name of her new "Kimono" line of underwear after being accused of cultural appropriation.
Kardashian sparked a social media storm last week when she unveiled the new line, with some in Japan accusing her of disrespecting the traditional outfit. Following the backlash, Kardashian announced on Twitter and Instagram on Monday that she would change the name."When I announced the name of my shapewear line, I did so with the best intentions in mind," Kardashian said."My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name," she said. (Photo by ANGELA WEISS / AFP)
On Jun. 25, Kim Kardashian did what any busy person like her would do and launch yet another brand, potentially another cash cow on top of her beauty line, kids clothing brand, merch store, fragrances, television show, and social media advertisements.
Called Kimono, the newest venture was all about milking her reputation of having an impossibly perfect hour-glass shape. If you wanted to look good in skin-tight clothes, here was your chance.