It is a truth universally acknowledged that feed goals is a thing, but on point blurbs are something else entirely.
I once moonlighted as a social media captions writer, and soon I had to quit for my mental health.
I also once interviewed for a similar job where the Comms lady said, “I’m more of a long-form writer.” I may have cringed deep inside, but then and there, in that sad interrogation room, we shared a moment of true kinship.
Meet Ton Heukels, the model boss of Instagram captions.
Follow for the pretty face, get schooled on captions. Two birds with one stone. This was a productive day! —JG
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