I’m on the other side of the K-pop craze. I slowly watch my friends be consumed by this take-no-prisoners phenomenon. I watch their Instagram Stories flocking to South Korea every so often to attend a concert. I am fascinated by how they pull-off K-beauty looks with blotted lips and glass skin.
I approach K-pop with caution because I know eventually it will take me too. I listened to Dua Lipa’s and BlackPink’s “Kiss and Make Up” song on repeat when it first came out. I eventually found myself dancing to “Kill This Love” in Zumba class.
On my slow journey towards K-pop indoctrination, I’m glad my favorite YouTuber Safiya Nygaard came out with “I Got a K-Pop Makeover” video. Safiya is a former Buzzfeed creator, one of the pioneers of their “Ladylike” series. Since leaving Buzzfeed and venturing on her own as a vlogger, she’s been very successful. Social Blade estimates that her channel rakes in up to $1.2 million a year.
Safiya’s latest fare features her trip to South Korea. In this video, she’s exploring K-pop’s influence in today’s trends: neon green, harness accessories, dad sneakers, and pastel hair shades.
It’s a good primer on K-pop culture for a noob like me. Safiya met with stylist Jung Boyoon who’s dressed Girls Generation, April, and TXVQ, to learn more about K-pop fashion. She got tried a few outfit choices at Boy + before settling for cargo pants and cropped top, topped with a multi-colored fringe jacket.
On the beauty front, Safiya stopped by Jenny House, where she got the popstar treatment from hairstylist Taesung Kim and makeup artist In Ha.
https://www.instagram.com/p/B1zsDAugZg3/
Added to these, Safiya made stops you can visit in South Korea if you further want to immerse yourself in the K-pop life including Laundry Pizza, SM Town, and the popularly geo-tagged Dongdaemun Design Plaza.
BRB, dressing up like K-pop star now!
Photo courtesy of @blackpinkofficial
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