Rhymes to riches: Def Jam banks on Southeast Asia rap stars | Inquirer Lifestyle
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This picture taken on January 14, 2020 shows Thai-US rapper Prinya "DaBoyWay" Intachai in a studio as he records music in Pattaya. - A growing number of artists from Singapore, Indonesia, Malaysia, Thailand and the Philippines have been snapped up by the label behind superstars from LL Cool J to Jay-Z and Rihanna. Def Jam is hoping to capitalise on a new wave of regional rap stars from the untapped Southeast Asian market where streaming platforms are flourishing. (Photo by Madaree TOHLALA / AFP) / TO GO WITH Southeast-Asia-rap-music-culture,FOCUS by Joe FREEMAN

Rhymes to riches: Def Jam banks on Southeast Asia rap stars