What determines a real pop culture hit? Is it an Oscar nod for Best Picture? Sometimes. Is it breaking a few film records? That helps. It’s also about being such a crowd draw that you inspire merchandise.
‘Parasite‘ is getting a taste of this via Casetify. The technology accessory company known for cute phone cases that inspire a million knockoffs launched a Parasite x Casetify collection yesterday.
The collection features cases for the iPhone, GalaxyS20, and Airpods along with bands for the Apple Watch.
Designs include a movie ticket or a film board bearing details from ‘Parasite.’ Direct references to the film are used with the “Basement Man” design and the “Black Bar” design. You could also customize your name on your chosen case in Morse code, a language device that’s crucial in the film’s plot.
‘Parasite‘ is a South Korean drama/thriller film from director Boon Joon Ho. It deals with societal class struggles through the story of the wealthy Park clan and the underprivileged Kim family. It bagged six Academy Award nominations this year, taking home the win in four major categories: Best Motion Picture of the Year, Best Achievement in Directing, Best Original Screenplay, and Best International Feature Film.
Casetify tags itself as one of the fastest-growing tech accessory companies in the past decade. Their personalized approach to durable phone cases pairs up with fun designs via various fashion, culture, and entertainment collaborations. They’ve done collections with Saint Laurent, Thom Browne, DHL, Bape, Sarah Jessica Parker, and BTS to name a few.