Sometimes, I can be a blind fan. If my favorite personality endorses something and it’s within my modest budget, I will get it. No questions asked. When it doesn’t work for me, I’d think it’s because I probably used it wrong. Or maybe I need the other product my idol told me to buy with the first item. You get it.
Double that effect when it’s someone like Kathryn Bernardo. In her “Quick Batangas Trip + A Day at Work” vlog, she sported an impactful but straightforward shirt that had the word “Morena” across the chest. As a girl who has struggled with loving her sun-kissed skin tone all her life, I took a screenshot so fast.
Internet sleuthing led me to the brand Morena The Label. It’s a homegrown brand by Ayn Bernos, who is also a vlogger and one-half of Camp Confidence Radio. The shirt is called “Classic Morena T-Shirt” and is just P399.
Morena the Label tags itself as a brand that “celebrates brown skin and challenges colorism.” You’ll see it in their other shirts that say “I like my tan, tita” and “morena girls represent.” They also have sweatshirts and tote bags with messages for the proud morena/moreno.
Now going back to my regularly scheduled “Add to Cart” business.