Magnum has always been one of my favorite ice cream treats, an indulgence I usually enjoy during trips abroad.
An incredibly hot day at the Singapore zoo? A long afternoon of shopping in Hong Kong? A supermarket run in the US? These moments are punctuated by the pleasurable experience of ripping open a Magnum and letting that luscious coat of Belgian chocolate crack at the first bite to reveal the velvety smooth ice cream inside.
The rich combination of quality Belgian chocolate and creamy ice cream makes Magnum hard to resist.
Thanks to Unilever and RFM, the mother company of ice cream giant Selecta, Filipinos no longer have to go far to enjoy a dose of Magnum.
At a press launch at Enderun Colleges, Unilever-RFM marketing director Bindoy Baltazar told media about his deep love for what they refer to as “the most premium and indulgent ice cream.”
He says he enjoys Magnum on trips abroad, so that he made it his mission to bring it here. “Nothing will stop me from launching this product here. Filipinos deserve nothing less.”
After enjoying lunch in a setup that can only be described as “royal garden lunch meets the Mad Hatter Tea Party,” we walked through hedge gates and enjoyed a quick Belgian chocolate master class with Enderun pastry chef Andreas Gillar.
Magnum brand manager Jean Madrid introduced brand ambassadors Erwan Heussaf, Liz Uy, Raymond Gutierrez, Tessa Prieto-Valdes and Rajo Laurel. The country’s Magnum global ambassador Solenn Heussaff joins the list of Magnum celebrity endorsers which includes Eva Longoria, Eva Mendes and Ivanka Trump.
Solenn is a great choice—after all, Magnum was one of her favorite childhood treats. She says the Almond Magnum is her favorite while her brother Erwan prefers the Classic—“That combination of vanilla ice cream and chocolate is just perfect.” Magnum also comes in a Chocolate Truffle variant.
And for those trying to cut down on sweets, Unilever-RFM managing director John Concepcion has one thing to say: “Magnum has less calories than a chocolate-chip cookie.”
Magnum is surprisingly affordable. Priced at just at P50 each, it’s a guilt-free indulgence every Filipino pleasure-seeker can enjoy.
Magnum is now available at 7-Eleven stores and will soon be available at supermarkets, convenience stores, gasoline stations and sari-sari stores nationwide.