WIN on #LifestyleListed: Check out our Instagram @inq.life as we’ve teamed up with Eleven Baker Street. to give three (3) winners one (1) sushi bake tray EACH in the flavor of their choice.
CONTEST IS OPEN TO METRO MANILA RESIDENTS ONLY.
Do you dream of sushi bake? It’s common these days since it’s perhaps one of the ultimate quarantine food trends. Where did it start? Why is it such a hit? What makes a good sushi bake?
At this point, those questions don’t seem to matter. Sushi bake launched hundreds of Instagram businesses and revamped food menus, especially in Metro Manila. I see at least one sponsored ad about it every day. Some online food stops offer packages so you can make sushi bake at home.
It’s a staple for our birthdays, but it’s also the chosen fare for a slow weekend. It’s for those who want to go extra when it comes to their cheat day. Any day is sushi bake day when you think about it.
But out of all of it, only a few matter. On #LifestyleListed, we’re getting to know only the best when it comes to food. For sushi bake, we’re fans of Eleven Baker Street.
What is the story behind Eleven Baker Street?
Our group is part of a tight-knit family of 11 cousins who live on the same street and share the same love for refined Japanese food, hence the number 11. Baker Street was a wordplay between sushi “bake” and the fictional residence of the iconic Sherlock Holmes.
The idea was born after the hype for sushi bakes took off, and we became fans of the trend ourselves. After trying a few versions out there, we realized we could try our hand on our flavors that were yet to be seen in the market.
Tell us about your first product ever.
Our first flavor was the Uni Aburi Sushi Bake. Uni, or sea urchin, is hailed as the “foie gras of the sea.” It was the first flavor we chose because it is our unquestionable favorite sashimi. We love its silky and buttery texture. Its rich and briny flavor makes it perfect for sushi bakes.
We believe that a good product speaks for itself, so we made sure that people get a generous serving of uni in each tray and that the uni flavor shines. That was probably the most crucial aspect of our early success.
Tell us of each of your star products and why they’re a hit.
A few weeks into our launch, we started experimenting with fusions and came up with the Truffle Scallop Aburi Sushi Bake. It was love at first bite. Using real Italian black truffles and fragrantly plump scallops, we sourced the finest ingredients we could find for this dish that would go on to become our bestselling flavor.
Truffle is often overused in certain dishes, but we found that in this case, it hits the right spot.
We also launched our first limited-edition flavor, the Shrimp Laksa Aburi Sushi Bake. It immediately gained a cult following. Laksa is our go-to rainy day comfort food, so we made sure to capture its flavor while staying true to the identity of our sushi bakes. It’s only available until Sept. 20, so better hurry up if you don’t want to miss it.
Why do you think sushi bake became so popular?
It’s no secret that sushi is a well-loved dish, and the ingenuity of sushi bakes is its accessibility. With the onset of the pandemic depriving us of proper restaurant dining, people channeled their sushi cravings in a form they could enjoy at home easily. Sushi bakes were not only convenient but are extremely tasty as well.
What should people look for in a good sushi bake?
We wanted to brand ourselves as makers of refined and elevated sushi bakes. Aside from offering a variety of unique flavors, we were uncompromising in the quality of each ingredient, from our toppings down to the choice of rice and kani. We believe an excellent sushi bake should be rich and flavorful but won’t make you feel “umay.” These were things we invested in to build our brand’s identity.
What are your next plans?
We have many more flavors in the pipeline, so please follow us on Instagram and Facebook. You may also order directly at tinyurl.com/order11bakerstreet. Hopefully, when the trends come and go, Eleven Baker Street will remain a staple in our customers’ Ho(l)mes.