INQUIRER.net BrandRoom / 11:57 AM November 10, 2020
SM City Fairview officially welcomed the most wonderful time of the year with the launch of the Holiday Vibes Christmas display in partnership with Rakuten Viber last November 7.
The display features a majestic 30ft tall Christmas tree and festive Viber-themed photo spots with well-loved Viber Sticker Pack characters Violet, Legcat, and the rest of the gang bringing in cool holiday vibes at the mall.
In attendance for the ceremonial lighting are Quezon City Mayor Joy Belmonte, Brgy. Captain Leo Garra of Greater Lagro, SM Supermalls Regional Manager for Mall Operations of Central 1 Lea Sta. Ana, and SM City Fairview Mall Manager Erlinda Estrella.
Alongside the Christmas display is SM City Fairview’s Holiday Gift Fair where customers can shop for awesome gift options from The SM Store, Toy Kingdom, SM Markets, Miniso, Blue Magic, The Gift Factory, Tickles, and other participating stores.
Customers can also shop for holiday essentials as early as November to take advantage of big discounts up to 70% off at the upcoming SM 3-Day Sale on November 27-30 (with one extra day).
As Christmas is about sharing, the annual SM Bears of Joy charity project of SM Supermalls, Toy Kingdom and SM Cares has also begun. A pair of toy bears are sold for P200.00, where one goes to the shopper, and the other will be donated for charity to give joy to an underprivileged child this Christmas.
In the midst of the pandemic and with the recent onslaught of Super Typhoon Rolly, SM City Fairview aims to bring smiles, renewed hope, and safe shopping experiences to customers especially in this season of joy and love.
SM City Fairview shoppers can visit the Holiday Vibes Christmas display until January 9, 2021.