From fine jewelry to celebrity clothes: Fashion for typhoon relief | Lifestyle.INQ

OCTOBER 27, 2022

Cova pearl choker with nail clasp by Mel Cuevas

The destruction caused by Typhoons “Rolly” and “Ulysses” this month has spurred the bayanihan spirit in Filipinos all over the country.

Fundraisers have been held and continue to be held by disparate groups and individuals such as a cactus club, a milk tea seller and a basketball player.

Troy Rike (@troyrike on Instagram), who plays for the Gilas Pilipinas team, announced on his IG that he would match any donation made in his name. “It’s time to rally together and help our fellow Filipinos. If you are unaffected and able to give, now is the time to make a difference,” Rike wrote.

Local makeup brand Colourette Cosmetics (@colourette.cosmetics on Instagram) announced last week that they were doing a “merch for a cause” on the online shopping platforms Shopee and Lazada.

“Thank you for your support, Boss Babes! Together we can do something to help,” read their IG post. All the proceeds generated from the sale of their products from Nov. 16 to 20 will go to relief operations and donation drives. After just one day (Nov. 16), they had managed to raise P1.6 million.

Actress and influencer Heart Evangelista went into her closet and chose pieces to sell (@shopmaisonlovemarie on Instagram) to raise funds for flood relief. So far, she picked a modern balintawak (day terno) by Mark Bumgarner that she handpainted with a floral design, a pre-loved pink double-breasted blazer by Balmain, and a mother-of-pearl disco ball evening bag.

The three items, priced at P20,000, P25,000 and P15,000, were quickly snapped up. Evangelista will match the amounts paid, and donate everything to charity.

Cova pearl choker with nail clasp by Mel Cuevas

Mingo meals

Jewelry designer and Lifestyle columnist Mel Cuevas is donating three of her Cova pieces to benefit the NVC Foundation ( whose advocacy is providing Mingo meals for infants, toddlers and young children nationwide.

Mingo is a nutritious instant complementary food made of powdered rice, mongo (mung beans) and malunggay (moringa). It can be mixed with a little water and eaten as a porridge or straight from the sachet. According to NVC, Mingo has gained popularity in emergency relief operations because of its convenience and nutritional value.

“I was really thinking of doing an archive sale to boost sales of Cova but then the typhoon happened so I thought of using that as a way to donate,” Cuevas said.

Face mask from Krizia Jimenez

Ternocon 2020 finalist Krizia Jimenez (@kriziajimenez on Instagram) is donating 100 percent of the proceeds from the sale of her face masks to organizations helping Filipinos displaced by the floods. In an IG story on Monday, she posted this: “From Nov. 14 to 21, all sales from our face mask collections will be directly donated to relief effort towards those who have been affected by the recent typhoons.”

One of the participating brands in the Katutubo popup market (@katutubopopupmarket

on Instagram) is turning over 100 percent of proceeds from the sale of their products. The amount generated from purchases of Gustoko bags sold on on Nov. 16 to 22 will be used for the victims of Typhoon “Ulysses” in Marikina and Rizal.“Our hometown, Marikina City, where we produce our bags, was hit by Typhoon ‘Ulysses,’” wrote owner Paula Figueras (@gustokobypaulafigueras on

Instagram). “It has always been our goal to give back to our community whenever we can, and this is probably the time that they need help the most.”