Reimagine, redesign, and rediscover your kitchen with Sub-Zero and Wolf

OCTOBER 27, 2022

Sub-Zero Wolf
From the moment you walk through the door, Focus Global’s highly-trained Sales Designers will listen to your needs and help you choose the perfect Sub-Zero and Wolf appliances for your home.

MANILA, Philippines – For Filipinos, it’s been one year of life practically spent indoors. In the past year, when people were mandated to stay at home due to the ongoing global health crisis, many discovered newfound appreciation for their homes. During this unprecedented time, so many have realized that the house is much more than a shelter; it’s instrumental in bringing comfort and nourishment too.

The joy of spending more time in the kitchen and bonding over savoring hearty meals have undeniably helped many families cope with the situation better. Many kitchen enthusiasts were born and reborn because of the pandemic. Aside from the delicious weekday meals they’ve planned out, they’ve also made weekends more meaningful and memorable by whipping up fancier dishes or even celebrated birthdays, anniversaries, and other milestones with cakes or pastries they baked themselves.

This is an all-too-familiar story in many Filipino households today. The kitchen has always been known to be the heart of the home, but that’s been felt even more so these days when home-cooking became top priority. With the sheer amount of food trends that made headlines throughout the pandemic, many found themselves getting into the hobby of cooking and baking. They’ve tapped into their inner chefs, put on their aprons, and may have even created their versions of foodie favorites like sushi bake or burnt basque cheesecake.

This second year of being cocooned in our homes presents more opportunities to rediscover the kitchen. There’s indeed no better time to invest in well-made, beautifully designed, and long-lasting cooking partners than today. Having quality appliances that can keep up with and satisfy one’s needs today and even decades from now is of great importance.

Beautifully designed equipment that lasts

Sub-Zero and Wolf’s lineup of products can meet and even exceed clients’ expectations in terms of top-notch performance and timeless, luxurious design. These brands’ appliances are made in the headquarters’ own production facilities in the US, giving clients assurance that they get nothing but world-class home refrigeration units and cooking equipment with superior design and performance.

Considering the quantity of food that households need to store and preserve, it’s crucial to have a dependable refrigerator that can not only keep food cold but also keep them fresh longer. That’s where the expertise of Sub-Zero lies in. Sub-Zero is known as a food preservation specialist because of its advanced preservation technologies. Its refrigerators have exceptional features: the dual refrigeration system ensures that air between the two compartments will never mix which allows it to be cool and humid in the refrigerator and frigid and dry in the freezer; its NASA-based air purification technology scrubs the air of odors, mold, viruses, bacteria, and ethylene every 20 minutes; and the precise temperature control which makes use of microprocessors that maintain interior temperatures within one degree of setpoint.

For professionally whipped home-cooked meals, turn to Wolf’s array of cooking equipment, like ovens, convection steam ovens, induction, gas cooktops, and ranges. Each of these appliances comes with advanced features that make cooking easier and more efficient each and every time. But what ultimately makes them stand out from the rest in the market is how they’re equipped with technology that addresses the need for consistency and precision, to help you cook with confidence.

Sub-Zero and Wolf break barriers with an immersive showroom experience

A look inside the newly renovated showroom where you can see every model of Sub-Zero and Wolf brand appliances and try them out for yourself.
The spacious showroom features a high ceiling and an easy-on-the-eyes palette of whites, grays and natural wood.

These features are great to read about, but in order to appreciate these timeless and supremely durable appliances better, Sub-Zero and Wolf have recently renovated their Makati showroom to give their best-selling products the spotlight they deserve. Redesigned by Architect Anna Sy, Managing Director of CS Design Consultancy, Inc., the spacious showroom sports a more luxurious look that features a high-ceiling, easy-on-the-eyes palette, and polished finishes. Its well-planned layout has made it easier for clients to imagine how these appliances would fit into their kitchens. The showroom’s light and bright design allows the luxurious finishes of the products to shine. Focus Global, the official distributor of Sub-Zero and Wolf kitchen appliances and equipment in the Philippines, has taken COVID-19 safety protocols very seriously, to ensure clients a safe and delightful shopping experience.

The new showroom is designed to inspire, educate and welcome visitors into the world of Sub-Zero and Wolf.
The interactive environment aims visitors to experience Wolf’s oven and cooking ranges, and Sub-Zero’s refrigeration units.

But for those who wish to shop for new kitchen appliances but would rather stay at home, Focus Global also worked on recreating its showroom experience virtually. Last year, they launched an interactive 360-degree virtual showroom that lets clients step into the new Makati showroom of Sub-Zero and Wolf right from the comfort of their own homes. Sub-Zero and Wolf are the first appliance brands in the country to introduce an enhanced digital customer journey in the market. Along with the convenience of seeing all the displays, visitors to the virtual showroom can take advantage of the following added features:

• Easy Navigation: Users can simply click and drag through the interface to explore the different areas of the showroom intuitively.
• Informative Tags: Each appliance on display has a clickable circle tagged with product descriptions and linked to the brands’ official website, so you can have a deeper dive into a certain appliance’s specifications.
• Interactive Displays: Several units in the showroom open up when a visitor inspects the appliance closer, allowing you to view its interior capacity as well.
• Handy Measurements: A ruler tool is also available if you are interested to find out the exact measurements of a specific product.
• Shareable Links: Easily share a specific corner in the showroom that you find interesting with family, friends or your designer by using the share tool.

Visitors are free to explore the space on their own, but Focus Global also offers an option for a guided virtual tour, where their sales designers can assist and give more information about each product as they go around the tour via video call. Appointments are easy to set up with the brands’ online booking site.

Through their newly-renovated, immersive showroom and their interactive virtual tour, Sub-Zero and Wolf are reinforcing their strong presence—all while highlighting that the kitchen is the heart of the home now more than ever.


The Residences at Greenbelt, Manila Tower, Esperanza Street, Makati City
Open Mondays to Saturdays 10am-6pm
T +632 8836.0389 | T/F +632 8836.8167


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