SM SuperMalls’ Mother’s Day video shows frontliner mom in her ‘happy places’
INQUIRER.net BrandRoom / 10:59 AM May 10, 2021
Ever wondered where moms get their infinite energy at home and at work?
SM Supermalls’ newly released Mother’s Day video titled “Happy Place” created by its digital agency Tribal Worldwide Philippines (Tribal DDB) answers this question by telling the heartwarming story of a frontliner mom who works as a supervisor at the SM supermarket, as well as “part-time homemaker” to her husband and daughter.
Loving every minute of what she does at SM, she doesn’t seem to get tired and constantly works with a smile on her face, because she loves to serve customers while at the same time being able to contribute to the family income.
She doesn’t complain because working to provide for her family in a place where she feels happy and safe doesn’t feel like work at all. It’s something that she loves doing because she is in her “happy place” where she derives so much joy and fulfillment.
Like SM, her home is her happy place too, where she loves to take care of her work-from-home husband and online schooling daughter—cooking for them and doing other household chores, or simply making things better for them in every way she can.
She simply loves juggling her time between her job at SM and being at home with her family—her happy places.
On Mother’s Day, it’s her family’s turn to make her feel loved by making her come home to delightful surprises—a delicious meal and a bouquet of flowers ordered from SM online services SM Food to Go and SM Call To Deliver at #143SM, respectively. Because she deserves nothing less.
“Our SuperMoms love working for us and taking care of us. That’s why they continue to work hard and never seem to get tired. It’s just a bonus if their workplace is also their happy place like SM, which continues to provide the essentials and all that you and your family need even during this pandemic,” said Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing.
“So, don’t let Mother’s Day pass by without making your hardworking moms feel truly special and loved! Have your #MOMentsWithSM as moms deserve all the love on this special day,” he said.