Does great clout really come with great responsibility? In a country known for slow internet speeds but high social media usage, does local pop culture iconography really matter?
In our brand spanking new video series called “Confessions of a Viral Star,” we’re taking you on a nostalgic trip with our guest stars whose varied claims to fame have brought many a ton of joy (and maybe a bit of sadness). We uncover the faces behind the viral videos and inspect how the phenomenon of virality can change lives, for better or for worse.
In our first episode, we had a chat with account director Jim Jimenez of Gigil, the ad agency behind the strange and polarizing RC Cola ad, as well as other similarly odd ads. We talked about Filipinos’ love of teledrama tropes, fan art, and why you shouldn’t create something just for the sake of going viral.