As teased on social media, Gucci Beauty has a new fragrance: Flora Gorgeous Gardenia Eau de Parfum. With it, a muse in pop star Miley Cyrus.
“Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire her, and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story,” says creative director Alessandro Michele.
Only a few images of the campaign, shot by Petra Collins, have come out so far. But expect more, including video, as the launch date of July 30th nears. The fragrance will be available online by then and will hit Philippine shops by October.
Miley’s love for Gucci runs deep. Not only did she share the news on Instagram, thanking the brand, but she namechecks them during her upcoming special, Stand By You.