From the Ground Up: How we pushed through 2021 and built ourselves again by finding new sources of happiness
INQUIRER.net BrandRoom / 07:03 PM January 13, 2022
The closing of 2021 and the opening of another year is always the perfect time to look back into everything that has happened–and in a way, not happened–in the past. 2021 had its fair share of challenging times with the scares of the pandemic still very much alive, but it also saw society opening up little by little, forming a new version of the ‘new normal.’ One thing remains true through it all though: at the end of it, we’ve all found ways to find the beauty in our journey, a fact that is worthy of celebrating.
This journey is what premium home lifestyle brand Breville Philippines captured on its 2021 Short Film Showcase, a campaign that features videos produced by various content creators telling the stories of some of the most relatable situations we’ve experienced in the last couple of years. The short film titled ‘Un/Willing,’ for example, perfectly shows us how the repetitiveness of pandemic life dulled down our enthusiasm for everyday life at some point, while ‘Intermission’–which features stage personalities Reb Atadero and Tanya Manalang–looks at the challenges of freelancers and people whose livelihoods have been affected by the limitations imposed by the pandemic.
Offering a more lighthearted take are two more entries, ‘CoffeeDicted’ which is a playful take on our love for coffee, and HeartCrafted, a visual story on how we found peace, comfort, and happiness on our newfound passions. Regardless of the theme and the flow of the story, all four entries drive down one point: that regardless of what happened, we remained steadfast by coping and finding other means of happiness.
The Breville 2021 Short Film Showcase is just one of the many initiatives of the brand to make home life a little bit more magical for everyone. The premium label, which has enjoyed considerable success in the country, has always been focused on one mission since its full decade of operating in the market: to encourage people to level up their kitchen lifestyle by offering them home products that can help them craft top-quality drinks that are as good as cafe-created ones. Breville is particularly popular for its line of espresso machines which has seen different iterations over the years. From models designed for professional and commercial use to those meant for homes, the brand never swayed from uplifting the coffee lifestyle innate to us Filipinos.
Recently, the brand has also launched the newest addition to its collection, the Breville Bambino® Plus. A true standout from other espresso machines under it, the Bambino® Plus gives coffee lovers the chance to master creating third-wave coffee even at the comfort of their own homes. It’s the perfect model for those who want to enjoy their favorite cup of joe in a straightforward, uncomplicated way because of its easy-to-use features that still provide the best quality brew. The model, in particular, focuses on four core elements that separate good coffee from a memorable one–balance, consistency, flavor, and texture–with its thermojet heating system, precise espresso extraction, and adjustable milk temperature.
Other than its on-point features, Breville’s new release also aligns with its ongoing efforts to help the general market better appreciate the beauty of third-wave coffee. The third-wave movement has always had an air of exclusivity to it that somehow made its reach limited to certain communities only and the brand wanted to bridge the gap by providing them with a home partner that brings it closer to them.
To further support this campaign, Breville also launched a Mini-Documentary Series called ‘From the Ground Up’ which features Chef Waya Araos-Wijanco of Gourmet Gypsy Bar and Cafe. The docuseries delved deeper into the third wave coffee movement by showing a more up close and personal take on the community.
Of course, this is just scratching the surface for Breville Philippines. The brand definitely has plans to continue being the voice of the coffee community in the country by tapping all market segments, from the professionals to the more laidback coffee lovers. For now, it has closed the year not with a bang but with a contented hum, similar to the ones we give whenever we smell a perfectly brewed cup of joe.
You can still watch the Breville Short Film Series and the ‘From the Ground Up’ documentary on Breville’s official Facebook page. You can also follow their other social media channels like Instagram and Tiktok. Want to know more about their products? Check out their website to learn more about their products.
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