We’re all pretty much done with the Trump administration’s “alternative facts.” Dove, on the other hand, took this as an opportunity to create a witty antiperspirant ad. At the same time, make fun of the US president.
According to Ad Week, the beauty brand placed a two-page ad on London newspapers which stated alternative facts about their product. The ad claims that Dove’s new antiperspirant “increases your IQ by 40 points,” “is a really good listener,” and “boosts your Wi-Fi signal.”
Love this! Smart, relevant content hitting social, fueled in newspaper TY @Noelephant @lucacorteggiano @ariverany @Dove #AlternativeFacts pic.twitter.com/xZNfvDCS8M
— Khai (@ThamKhaiMeng) January 28, 2017
If this were true, we’d definitely stock up on this. Or you know, send a care package to Trump and his team.
The shade doesn’t stop there. On the second page of Dove’s newspaper ad, it says, “New Dove antiperspirant cares for your skin like never before. #RealFacts”
This is the third brand under Unilever that’s taken a jab at President Trump. Pot Noodle came out with a commercial that said anyone can be president. Ben & Jerry’s also released a feel-better list on Inauguration Day which included a call to donate to orgs that support African-Americans and the LGBTQ community.
[Refinery29 and Ad Week]
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