DJ and record producer Peggy Gou graced Esprit’s newest campaign alongside fellow South Korean Hip-hop producer Simon Dominick. Both known for their incredible street style, the campaign also comes as a collaboration with local South Korean designer Fleamadonna through their label Rest & Recreation.
In a post made by Esprit’s official account, the San Francisco founded brand defined the collection in its own terms, stating it as “a nod to effortless individuality brewed with local creativity.” The brand also credited both Gou and Dominic for their contributions to the collection, sharing that they were part of what inspired the brand. Esprit says that the duo helped them marry their “iconic vintage vibe with a fresh voguish flair.”
Both Gou and Dominic are staple figures in the fashion scene, both locally and internationally. In an interview with Vogue Magazine in 2021, Gou shared how she began her fashion, revealing, “When I was a student at the London College of Fashion, I wanted to be a designer, then a photographer, and then I was interested in styling. So I changed my mind a lot over time, but the thing that stayed with me through all of this was music. I went out a lot and always knew which DJs were playing where. And then I met a producer from South Africa who had seen on Facebook how obsessively I collected music and asked me if I wanted to learn more about producing. Of course, I did! And at our first meeting, my heart began to beat faster.”
As for Dominic, the hip-hop star was most recently featured as part of GQ‘s Korea’s Men of the Year just last 2021, decked out in Dolce & Gabbana.