Singer-songwriter Moira dela Torre was recently introduced as the official ambassador of Home Credit’s “Para sa Life” campaign, which aims to share a message of hope for a better life for Filipinos.
Moira, the most-streamed Filipina artist for bigness, performed the theme song “Para Sa Life” of Home Credit campaign video.
“I loved it. It was so special to me,” Moira said, pertaining to the song. “I’m glad that Home Credit gives me the opportunity to be their ambassador so I can give voice to that wonderful song to inspire more Filipinos,” she added.
The singer-songwriter behind the hit songs “Malaya,” “Tagpuan,” and many more believes that Home Credit’s new campaign can touch the hearts of millions of Filipinos.
“I really love that Home Credit allows us to have somebody to rely on. Back in college, I really wanted to buy a microwave for myself since I was living alone. But I knew that it was impossible for me to get one since I couldn’t afford it in cash,” Moira said laughing.
“Now, I love that Home Credit provides us the accessibility to purchase the things we need in life while giving us the flexibility in our payment terms. And I just love that someone out there, who I once was like, can now buy their microwave because of Home Credit,” Moira added.
This campaign of Home Credit aims to inspire more Filipinos, be it the young professionals, couples starting a family, and those who have already established their lives — to pursue their life’s dreams, Para sa Life.
Bringing Home Credit Closer, Relatable to Filipinos
Sheila Paul, HCPH’s Chief Marketing Officer, expressed her delight in the song being an inspiration to individuals who aspire financial stability.
“This new song of Home Credit encapsulates the brand’s promise of companionship through the use of our easily accessible and affordable financial products for our Filipino consumers. Also, the song relays that Home Credit is ideal for young families and starting individuals who aspire to establish their lifelong plans and helping them turn small dreams into reality,” she shared.
Paul believed that Home Credit’s new campaign made Filipinos relate to the message that the brand wanted to convey.
“As a reliable financial partner of Filipinos, Home Credit has a greater mission of helping its consumers better manage their finances and promote financial inclusion. With music as a huge part of our lives, we at Home Credit saw the value of building our sonic identity and communicating our messages through music to make more people relate to the message of hope and trust that we are trying to convey,” said Paul.
Check out the official music video of Moira dela Torre for Home Credit’s “Para sa Life” campaign by visiting the brand’s official Facebook and YouTube accounts.
ADVT.
