Diageo brings Johnnie Walker Luxury Boutique to Shangri-La Plaza with bespoke gifting services
INQUIRER.net BrandRoom / 02:29 PM November 07, 2022
Diageo Philippines officially unveiled the newest Johnnie Walker Luxury Boutique at Rustan’s Shangri-La Plaza, opening up a luxurious world of whiskies for shoppers to discover. Bringing a portfolio of some of the world’s rarest and most exceptional blends, the Johnnie Walker Luxury Boutique allows guests to explore the diverse family of luxury spirits Diageo has to offer.
“We’re delighted to bring the Luxury Boutique concept to Rustan’s in Shangri-La Plaza to continue driving growth for the spirits category in the country while making high-end, luxury whisky accessible to consumers in one of Metro Manila’s most prestigious shopping destinations,” shares Fatima Espineda-Caeg, Marketing Manager, Luxury and Whisky of Diageo Philippines.
The Luxury Boutique showcases Diageo’s lineup of Prestige scotch whisky brands, led by Johnnie Walker Blue Label and its unparalleled depth of flavor. Consumers can also find the impressive Rare & Exceptional collection featuring the John Walker & Sons XR21, Mortlach Single Malt Scotch Whisky 12YO, and Mortlach Single Malt Scotch Whisky 16YO.
The centerpiece of the Luxury Boutique is its personalization and gifting station where shoppers can personalize their whisky purchases with options such as engraving services or custom leather tags, further positioning Johnnie Walker as the perfect gift for special occasions and gatherings. All purchases also come in limited edition gift packaging.
Customers can avail of the Luxury Boutique’s engraving services with a minimum order of any 2 bottles. After payment, guests fill out a personalization form indicating which name or short message they would like engraved on the bottles. The personalized bottles are then delivered directly to the customers’ homes within 3-5 working days.
“We envision the Johnnie Walker Luxury Boutique as a way for our customers to give the special people in their lives an elevated gift that captures and magnifies the unique characteristics of our whisky,” adds Espineda-Caeg. “We see this as a way for the brand’s deep heritage to be brought to new life, allowing more people to discover the true depths of flavor it has to offer.”
Experience the depth of flavor of Johnnie Walker and visit the Johnnie Walker Luxury Boutique, located at the 3rd floor of Rustan’s Shangri-La Plaza, until December 31, 2022. Follow @johnniewalkerph on Instagram for more details.
Drink responsibly. Visit the DrinkIQ.com site to learn more about alcohol facts.