Louis Vuitton's stunning 55-foot tree lights up the Ayala Malls Greenbelt Skyline

OCTOBER 27, 2022

Louis Vuitton ushers in the holiday season with the launch of a 55-foot Christmas tree illuminating the skyline of Ayala Malls’ luxury lifestyle destination, Greenbelt 3. Built to bring inspiration and joy this Christmas, the towering installation intends to capture the spirit of thoughtful gifting and festive get-togethers brought about by the holidays, especially among Filipinos. Adorned by over 120 iconic Louis Vuitton boxes featuring the brand’s signature Monogram flowers and traditional Christmas silhouettes such as candy canes and teddy bears definitely adds a festive touch to the landscape of this premier shopping destination.

Louis Vuitton Ayala Mall
The Louis Vuitton Christmas tree located at Ayala Malls’ Greenbelt Fashion Walk is the first ever set up in the Philippines and is currently the tallest display in South Asia at 55 feet
Louis Vuitton Ayala Mall
Ayala Malls Corporate Marketing Iyah Generoso, Ayala Malls Consumer Marketing Head Tin Yabao, Ayala Land Inc. Board Director Mariana Zobel Aboitiz, Aymeric Lacroix of Louis Vuitton Philippines, Greenbelt General Manager Iza Arcilla, Greenbelt Marketing Manager Jorelle Balitbit, Greenbelt Senior Leasing Associate Manager Renz Casanova, and Greenbelt Building Engineer Engr. Christsen Resulto

Guests were guided from the boutique towards Greenbelt’s Fashion Walk and were welcomed by the elegant music of the Philippine Harmonic Orchestra as they gathered around the Christmas tree. The festivity was led by the General Manager of Louis Vuitton Philippines, Aymeric Lacroix, together with Ayala Land, Inc. Board Director, Mariana Zobel Aboitiz, and Ayala Malls President, Chris Maglanoc, as well as the French Ambassador to the Philippines, Madame Michèle Boccoz.

Louis Vuitton Ayala Mall
Anne Curtis
Louis Vuitton Ayala Mall
Heart Evangelista

The celebration also marks the First year anni- versary of Louis Vuitton’s flagship store in Greenbelt 3 which further strengthens its presence in the luxury lifestyle hub. Ayala Malls President Chris Maglanoc shares, “We are grateful to be part of this milestone celebration and be chosen as the home of the first Lou- is Vuitton Christmas tree in the Philippines. Louis Vuit- ton has been a longtime partner of Ayala Malls and this collaboration under- scores our close working relationship in bringing an unparalleled confidence to our Filipino consumers.”

The display is open to the public from today until January 6, 2023 and is located at Greenbelt Fashion Walk.





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