French label Jacquemus is no stranger to internet-breaking headlines. Just days after the fashion house staged its Spring/Summer 2023 collection at Le Bourget in France, the brand caused quite a stir after releasing its newest holiday campaign starring none other than Pamela Anderson.
Taking to their Instagram last Sunday, the Baywatch actress was seen wearing a statement hat and head-turning dress–the very same outfit she wore to the show. The dress was a white halter with a low back and high neck that was embellished with raffia which she paired with an oversized straw hat also covered with fringe–this look was reminiscent of the faux fur bucket hat she wore to the 1999 MTV VMAs.
The Jacquemus holiday campaign was also launched with stills of the actress and model posed along the streets of Paris with the captions on the post reading, “PAM IN PARIS!” In one shot, the model is seen donning a hot pink body-hugging floor-length dress, a color we’ve seen Pamela rock countless times.
The Baywatch star was also shot wearing a matching blazer and ruffled skirt with a knit flower tucked under her ear.
In another shot, the blonde actress was captured riding a scooter wearing a rich chocolate pantsuit with a raffia trim.
For her last look Pamela rocked another stunning dress but this time the whole ensemble is covered with fringe. She modeled the stunning piece looking glamorous as ever while standing outside a chic cafe, holding a drink.
Header photo from Getty Images