Few images capture the essence of elegance quite like Audrey Hepburn delicately nibbling on a croissant outside the Tiffany’s store in New York. Since then, the flagship store on the Upper East Side has undergone some changes. But even now, decades later, the scene evokes a sense of nostalgia, beauty, and perfection. Since the historic 1900s building most recently closed for renovations in 2019, the flagship Tiffany store has just opened back up for business.
A few hours ago, Tiffany House Ambassador Gal Gadot led the ribbon-cutting at the entrance decorated in the brand’s trademark robin egg blue hue. The actress stood next to the son of LVMH magnate Alexandre Arnault. LVMH, the world’s largest luxury group, acquired Tiffany in 2021 which led to skyrocketing sales. The new renovations in the building include a series of contemporary displays, from brooches displayed on ice cream cones to a Basquiat painting in colors similar to the Tiffany Blue.
The opening boasted a guest list of some of the biggest names in fashion, as well as stars from the Philippine circuit—
Actress Anne Curtis graced the affair in an immaculate Dior ensemble. She announced on her post that she “can’t wait to share something so special” with the hashtag #tiffanypartner, making you wonder what she could have in store.
Heart Evangelista and Chiz Escudero were seen joining the party. Heart dressed impeccably as always, while Chiz took to the streets in a chic beige suit. Heart’s Instagram stories showcased an inside look into the store opening, with a flowing champagne tower, as well as shots of Heart eyeing the jewels under the glass cases.
Filipina Victoria’s Secret model Kelsey Meritt also dropped by the New York store, praising the curation of the ten floors just opened at the flagship.
Since closing for renovations in 2019, the flagship Tiffany and Co. store in New York accounted for 10% of the world’s profits. Now in better condition than ever, it’s likely to continue being the most important space for the brand, more than a shop but an iconic cultural location.