Like most industries, the beauty industry is ever-changing and has since transformed, integrating high-technology advancements into its products to provide consumers a more personalized experience. 

Launched last August 2021, Y.O.U Beauty which stands for “Youthful. Outstanding. Unique” is an international brand from HEBE Beauty Cosmetics Inc. that was introduced in the Philippine market, upholding its brand philosophy “Long-Lasting Beauty”. The brand develops products based on the needs of the market to address each person’s beauty needs, providing them with accessible luxury products in a fraction of price. 

In less than two years in the Philippine market, Y.O.U Beauty (the brand and its products) bagged multiple awards from different media publications, social media platforms, and recently in one of the most promising, leading O+O (offline plus online) health, wellness and beauty retailers in Asia – Watsons, that is also available in other formats SM Beauty and Look. 

As a new player at least in the country, being nominated and winning an award is something that keeps us motivated, and drives us to push even further to develop new products and seek out new innovative ways to provide consumers with effective solutions to all their skincare and color cosmetic needs. 

Last May 12, 2023, Watsons staged its annual HWB Awards in Shangri-La The Fort, Manila where they recognized and awarded select health, wellness, and beauty brands in the country. During this event, Watsons Philippines honored partners and suppliers who have shown passion in delivering the best products and services to its consumers, yet again showcasing their expertise as a clear skin market leader in key beauty categories in the Philippines. 

In this recently-concluded awarding, Y.O.U Beauty was nominated in different categories, and was able to score a special award for, “Cosmetic Brand Of The Year For The Eyes” and two major awards, “Most Successful New Brand Of The Year” and a new category on the roster, “Game Changer of The Year”, making Y.O.U Beauty the first-ever brand to be recognized with this award. 

While the brand recognizes that these milestones are merely the beginning of creating something worthwhile, they are a source of inspiration that drives Y.O.U Beauty and the entirety of its team to progress as a brand that provides long-lasting beauty in all the years to come. 

ADVT.