Louis Vuitton opens Paris Fashion Week with Pharrell Williams’ styles from American West

Pharrell Williams kicks off Paris Fashion Week with Louis Vuitton's spring menswear show
Designer Pharrell Williams appears at the end of his Menswear ready-to-wear Fall-Winter 2024/2025 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, January 16, 2024. REUTERS/Stephanie Lecocq

PARIS  — Pharrell Williams kicked off Paris Fashion Week with Louis Vuitton’s spring menswear show on Tuesday night, lining the catwalk with sharp, elaborately embellished American West outfits.

Native American drumming signaled the start of the show, with models strutting in silver-tipped cowboy boots and denim chaps, wide-brimmed cowboy hats, and silky western shirts with pointy collars. Turquoise studs decorated suits and Louis Vuitton logos glittered on sequined jackets.

“The Louis Vuitton dandy evolves through the American western tradition of dressing up,” the show notes said, listing details of handbags designed with artists of the Dakota and Lakota nations, and shoes made with the Timberland label.

Models present creations by designer Pharrell Williams as part of his Menswear ready-to-wear Fall-Winter 2024/2025 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, January 16, 2024. REUTERS/Stephanie Lecocq

The show was the designer’s third since he took on creative direction for the label’s menswear line in 2023. The LVMH-owned label, the world’s biggest fashion brand, has opened about 50 temporary stores worldwide to showcase the new merchandise.

READ: Pharrell Williams lights up Paris with his Louis Vuitton men’s collection debut

Williams’ blockbuster debut took place on the Pont Neuf in Paris last June, at a street party with performances by Williams and Jay-Z. He took to Hong Kong in November for his second runway show, with sailor suits and Hawaiian prints, along a waterfront promenade overlooking the city’s skyline after dark.

A model presents a creation by designer Pharrell Williams as part of his Menswear ready-to-wear Fall-Winter 2024/2025 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, January 16, 2024. REUTERS/Stephanie Lecocq

READ: Pharrell Williams fuses entertainment, fashion for Louis Vuitton menswear debut

LVMH will release annual financial results on Jan. 25, revealing details of the industry bellwether’s performance over the key holiday season. Demand for luxury apparel has softened in recent months as shoppers reined back on high-end purchases with the rising cost of living.

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