By Celene Sakurako
K-pop group Bangtan Sonyeondan (BTS) are on a role. After breaking records by being the first K-pop act to make it into Spotify’s “Global Top 50,” as well as beating artists like Selena Gomez and Justin Bieber at the Billboard Music Awards 2017 for the Top Social Artist Award” with their comeback last September, they’ve now launched a two-year campaign with the United Nations Children’s Fund (UNICEF) titled “LOVE MYSELF.”
Taking name from BTS’ recent album series Love Yourself, the anti-violence campaign supports UNICEF’s ongoing global campaign, #ENDviolence, that is aimed to aid and prevent abused children and teens all over the world. With “LOVE MYSELF,” the k-pop group, starting Nov. 1, will be raising awareness on the topic of violence and sexual assault against teens and children through their music, as well as donating a total of 500 million won (about $447,000) with the help of their record label Big Hit Entertainment, to the project.
Aside from that, they will also we donating 3% of their Love Yourself album sales, 100% of the profits from the “LOVE MYSELF” campaign sales, and all of the proceeds from donation desks installed by UNICEF.
Check out the official campaign video here: