Jewelmer Joaillerie opened its first concept boutique at Newport Mall, Resorts World. This trailblazing showroom is a definitive nod to Jewelmer’s 32-year-old history as the first luxury brand in the Philippines. It also celebrates its heritage as the leading global purveyor of golden South Sea pearls.
Jewelmer Joaillerie’s concept boutique gives impeccable service that clients have long associated with the brand. Distinctive features of the boutique include a private VIP salon, exclusive collection previews and selections of unique haute jewelry. Every piece of furniture and décor in the showroom services a noble purpose, enhancing the ambience with finesse, discreet charm and subtle elegance.
The Ming-style shelves are a prime point of interest, showcasing a collection of the 500-year-old “Pandanan Junk,” artifacts recovered off the coast of Pandanan Island in Palawan. The fateful discovery was made one day, when a pearl farmer happened upon an assortment of jars, vases, plates dating back to the 1400s. They were painstakingly excavated as important evidence of maritime practices and China’s expeditions to the Spice Islands, where Ming Dynasty emperors sent their finest men to trade porcelain and silk for South Sea pearls as far back as the 15th century.
Jewelmer was established in 1979. Its founders, Manuel Cojuangco and Jacques Branellec, anchored Jewelmer’s philosophy on the perfect partnership between man and nature to create the most lustrous pearls. That vision of sustainability and perfection has driven the pearl company to become the principal producer of the exquisite golden Palawan South Sea pearl—the rarest of its kind. The legacy of this Queen of Gems was officially endorsed in 1996, when President Fidel V. Ramos proclaimed the South Sea Pearl as the country’s National Gem.
True to its French-Filipino beginnings, Jewelmer expertly melds French artistry and Filipino passion into inspired creations. Guests perused the displays encasing Jewelmer’s superb South Sea pearls, expertly crafted into fine jewelry. The pearls are set against gold, diamonds and other colored stones to enhance the glow of each orb. Among the perfectly matched strand necklaces was the Giverny collection, which showcases the lustrous golden pearls dripping of delicate 18-Karat gold branches and glistening diamond leaves.
The Jewelmer Joaillerie concept boutique is the latest of the 15 retail locations, rooted in impeccable service and situated in five-star hotels and high-end shopping malls across the Philippines. Jewelmer also retains trade and retail presence in Hong Kong, Dubai, Melbourne and Paris.