Bread has been a staple in Filipino pantries since as far as we can remember—great as a quick bite for breakfast, delicious to pair with pasta, and easily a comfort snack with some jam or spread.
It has become such a basic commodity that anyone can buy bread basically everywhere, including supermarkets. However, it has been somewhat of a common knowledge that bread bought from these giant shopping areas may not be as soft as those baked fresh by local bakeries.
Leading food and beverage company Monde Nissin is set to change this mindset. With its new Japanese tech, it aims to keep supermarket bread top quality—even more than before.
[READ: Japan has the cutest things in the world—and this fruit flower sandwich is proof]
Japanese tech and bread: A perfect match
If there’s something watching countless videos online has taught us, it’s that one can never go wrong with Japanese technology. Throw in some literal bread in that formula and we have a picture-perfect match for bread lovers.
Using Japanese technology helped Monde Bread achieve its desired consistency to produce fluffy yet delicious—fluffylicious, if you will—bread in its product range. From soft white bread to milk-infused and wheat bread, this new tech enabled the company to bake bread that is soft in texture without compromising its well-known taste.
Monde Bread said that it acquired the tech from one of the leading suppliers in bakery equipment in Japan and the far east.
So, what exactly did Monde Bread change to achieve this?
The brand proudly proclaims to have utilized this Japanese tech in all its mixers, dividers, molders, and ovens to adapt to international standards.
It was also a move to deliver the best quality of bread possible given their line of high-quality ingredients.
Revisiting supermarket-bought bread
Monde Bread said that one of the main aims of the shift is to change the mindset of buyers that supermarket-bought bread cannot be fluffy.
With this new tech, the brand hopes that bread bought from supermarkets can now be seen as fresh and fluffy by the local market.
For Ricoe Jeff Uy, this development is a welcome change in his grocery list. “I’m very picky with the kind of sliced bread I include in my groceries because honestly, it can make or break my meal.” Uy, who makes it a point to prepare pasta meals twice or thrice a week, shared that he always uses bread as a side, and many times he has proven that even the best recipe can’t save a mediocre-tasting bread. “I’ve bought Monde Bread thrice already; I think it’s no longer going to leave my list,” he added.
It was getting to eat bread during her first trip in Japan that really altered Cherry Curioso’s opinion of what bread should be like. “It’s one of the things that I kept harping about when I returned home. Now every time I go on vacation in Japan, it becomes part of my konbini (convenience store) list. The Japanese pay more attention to the flavors and texture of their bread because it is such a fixture in their diet,” Cherry said. “Before, I would have to go to high-end bread shops in Makati to get my Japanese-quality bread fix, but having Monde Bread’s new line right in our grocery stores has made it easier for me to buy good bread anytime I want—and without breaking the bank,” she added.
Commitment to stay consistent
The entire creation process from dough to bread is sped up, but the taste that everyone has come to love is kept just the same. The change was done primarily to benefit both the company and its customers—a definite win-win situation.
The company shared that it is committed to stay consistent with the brand’s promise of being “fluffylicious.”
Experience the new and improved line, but this time with the experience of having to enjoy fluffier bread in every bite.
Monde Bread is available in leading supermarkets in Luzon, and online via Lazada and Shopee (Metro Manila delivery).