For 113 years, Whirlpool has been a trusted name in innovation, performance, and dependability. This milestone reflects the loyalty of families who have made Whirlpool a part of their homes. Since its founding in 1911, Whirlpool’s mission has been to simplify household chores and enhance daily living—a commitment that continues to drive the brand forward.
What began as a small company creating washers with motorized agitation has grown into a global leader in home appliances. Throughout its history, Whirlpool has consistently pushed the boundaries of innovation, blending advanced technology with a steadfast dedication to excellence. Milestones such as the introduction of 6th Sense Technology in washers, featuring automatic load sensing, optimized water usage, and adaptive wash cycles—highlight its ongoing efforts to make life simpler and more efficient.
Whirlpool’s legacy is defined not just by its products but by the trust it has built with millions of households worldwide. This trust inspires the brand to keep innovating and delivering solutions that enhance everyday life. From humble beginnings to becoming a global household name, Whirlpool remains committed to improving lives, one appliance at a time.
Whirlpool’s Journey through the Years
Since its founding in 1911, Whirlpool has been at the forefront of transforming the home appliance industry. The company’s innovative spirit began with the invention of the first motor-driven wringer washer, revolutionizing how households approached laundry. In the decades that followed, Whirlpool continued to make its mark with several significant milestones:
- 1950s: Launching the first countertop microwave oven, automatic dishwashers and side-by-side refrigerators, setting new standards for modern kitchens.
- 1970s to 1990s: Expanding globally and solidifying its position as a leader in the appliance industry.
- 1990s in the Philippines: Partnering with Excellence Appliance Technologies, Inc. (EXATECH) in 1994, ensuring Whirlpool products became accessible to Filipino households nationwide.
- 2000s and Beyond: Embracing sustainability and smart technology, introducing energy-efficient appliances to meet evolving consumer needs.
Whirlpool is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. This has shaped its journey and drives the continuous development of groundbreaking products that meet evolving customer needs.
2024: A Year of Remarkable Innovations
As 2024 draws to a close, Whirlpool reflects on a year of remarkable innovation across its product lineup, designed to simplify household tasks and improve daily living. With an unwavering commitment to quality, Whirlpool’s latest advancements reinforce its leadership in home appliances.
Among the standout releases in the laundry category are Whirlpool’s largest-capacity top-load washers, the 14 kg (VWED1403BG) and 16 kg (VWED1603BG), both featuring Zen Inverter Technology. This technology adjusts the wash cycle based on load size, ensuring energy efficiency and exceptional performance. Additionally, Whirlpool expanded its twin-tub washer selection with capacities ranging from 6.5 kg (NWDC6503BN), 7.5 kg (NWDC7503BN), 8.5 kg (NWDC8503BN), 10.5 kg (NWDC10503BC), 12.5 kg (NWDC12503BC) to 14.5 kg (NWDC14503BC). All models feature Ultra AirDry Technology, which enhances drying by circulating air to accelerate moisture removal, ensuring clothes are ready in no time.
The brand’s refrigeration range was also enhanced in 2024 with the launch of compact design Inverter No-Frost Refrigerators. These models, available in top-mount configurations like the 8.0 cu. ft. (WF2T203), 9.0 cu. ft. (WF2T255), and 12.5 cu. ft. (WF2T325), along with the 11.0 cu. ft. (WF2B290) bottom-mount model, are powered by Zen Inverter Technology, offering quieter operation, precise cooling, and up to 60% energy savings.
Whirlpool’s commitment to innovation in cooking appliances is further demonstrated with its new induction hobs and range hoods. The 30 cm (WSQ0530NEP) and 60 cm (WSB2360BFP) induction hobs feature two and three cooking zones, respectively, while the 60 cm (WFS0160NE) model offers four zones, catering to various cooking needs. These hobs can be paired with the 90 cm T-Box Range Hood (WT9BTXP), which boasts a powerful motor with a suction capacity of 1,200 m³/hr, ensuring a clean and odor-free cooking environment.
These innovations reflect Whirlpool’s continued dedication to advancing home appliances, providing customers with reliable, efficient, and user-friendly solutions.
Whirlpool & Ariel: A Game-Changing Partnership
In its 113th year, Whirlpool partnered with Procter & Gamble’s Ariel Philippines, uniting two industry leaders in a shared mission to transform laundry care. Recognized as the “Most Trusted Laundry Appliance Brand” by Reader’s Digest, Whirlpool joined forces with Ariel, the leading detergent brand, to optimize laundry results and convenience for Filipino households.
This collaboration combines Whirlpool’s advanced laundry technologies with Ariel’s cleaning expertise, redefining laundry care and making every wash effortless. Through this partnership, Whirlpool reinforces its commitment to delivering meaningful innovations that enhance Filipino lifestyles.
The Next Chapter in Whirlpool’s Journey
As Whirlpool celebrates 113 years of excellence, the brand remains committed to improving lives with dependable, high-quality appliances. This milestone honors its legacy and serves as a pledge to redefine convenience, efficiency, and sustainability for households worldwide.
In the Philippines, Whirlpool continues to grow through collaborations, such as its partnership with Ariel, and by introducing cutting-edge technologies tailored to Filipino homes. Looking ahead, Whirlpool extends its gratitude to loyal customers whose trust has fueled its success. Together, we anticipate the next chapter of innovation, where Whirlpool continues to elevate lifestyles and unlock new possibilities.
Explore Whirlpool Appliances at leading appliance stores nationwide or visit showrooms in key cities, including Quezon City, Cebu, Davao, Cagayan de Oro, Bacolod, Iloilo, Legazpi, Palawan, Isabela, and Baguio. For more information, visit www.whirlpool.com.ph or follow Whirlpool Philippines on Instagram (@whirlpoolphilippines) and Facebook.
Cheers to 113 years of powering homes and transforming lives with Whirlpool!
ADVT.
This article is brought to you by Whirlpool.