The Danish brand opens its first Philippine store with grace and intention
BERING, the Danish watchmaker known for its quiet elegance and Arctic design roots, opened its first Philippine store at SM North EDSA on May 10. It was an event not of spectacle, but of subtlety—welcoming guests into a space where restraint becomes refinement.
A Celebration of Time and Intention
The launch included a ribbon-cutting ceremony and a Scandinavian cultural performance—simple gestures that revealed deeper meaning. For BERING, design is not decoration but purpose. The store layout, lighting, and atmosphere offered a meditative experience—a kind of pause in the usual pace of retail.
Guests took their time, exploring collections that favored form, function, and a philosophy of lasting beauty.
Where Stillness and Style Converge
Founded in 2010 by Michael Witt Johansen, BERING is a brand shaped by the silence of the Arctic and the precision of Scandinavian minimalism. Each watch is made using materials chosen for longevity: sapphire crystal, titanium, and ceramic. The brand’s environmental principles are reflected in its solar-powered models and recycled packaging. The “Time to Care” initiative supports global causes from wildlife conservation to early breast cancer detection.
From Copenhagen to Quezon City
BERING is distributed in the Philippines by Wizer Industries, Inc., the same company behind The Watch Store and the local rollouts of Tissot, Calvin Klein, and Tommy Hilfiger. The new boutique at SM North EDSA is joined by retail locations at Landmark, Rustan’s, and The Watch Store, plus online availability at Lazada, Zalora, and thewatchstore.ph.
Stay Connected
Discover the brand story and newest collections by following @thewatchstoreph on Facebook, Instagram, and TikTok.
ADVT.
This article is brought to you by The Watch Store PH.
