Ploom, the premium lifestyle heated tobacco brand, is excited to announce the launch of the new Ploom Design House collection in the Philippines. Six striking limited-edition designs by global creatives—including the Philippines’ own Dex Fernandez (aka Garapata) are now available on ploom.ph and Ploom Stores in Mitsukoshi BGC, One Ayala, Eastwood Mall, Robinsons Galleria, and One Bonifacio High Street. Each one is crafted to inspire a truly unique heated tobacco experience, all brought together under Ploom Design House.
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Designed for a truly unique sensorial experience
Ploom was designed for consumers with discerning tastes—balancing innovation, style, and experience. Integral to this strategy is Ploom Design House, a creative platform for new design drops and curated, immersive experiences. It is where the brand gets to collaborate with both global and local designers to further elevate its design value. The brand got to showcase its vision through “Connected Sensations,” an immersive experience designed to spark emotions and stimulate the senses using a blend of digital art, interactive installations, and immersive design. Ploom was proud to bring this multi-sensorial showcase in front of a global audience during the famed Milan Design Week last April.
“We are proud to finally unveil our new limited-edition front panels here in the Philippines. These are more than just aesthetic upgrades—they’re a canvas for self-expression, allowing consumers to express their uniqueness with Ploom,” said Karin Tan, JTI Philippines Reduced Risk Products Category Director. “These limited-edition pieces are for those who value art, individuality, and elevated design.”
Collaborating with Dex Fernandez
For this first collection, Ploom selected designers for their distinct approach and shared passion for purposeful, expressive design. With Ploom Design House, Dex Fernandez created a truly unique front panel inspired by his signature character—vibrant, and oftentimes surreal, street-influenced graphic designs. The collaboration is a testament to Ploom’s commitment to design with passion and intention to create ultimate sensorial pleasure.
“Dex’s design injected dynamic Filipino creativity into our global collection. His unique visual language captures the bold, expressive spirit of Ploom. This is just the beginning and sets the tone for future design-led collaborations to come between Ploom and Filipino creatives. We are very excited to see what else is in store as we continue to reimagine how personal devices can become platforms for creative expression,” added Tan.
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Redefining the future of mindful pleasure
Ploom is rapidly establishing itself as a global leader in smoking alternatives, committed to expanding choice for the discerning adult smokers in search of authentic tobacco enjoyment. Crafted with Japanese precision engineering, Ploom is committed to delivering a truly unique heated tobacco experience that elevates pleasurable moments.
The brand takes great pride in its deep understanding of the modern consumer’s desire for moments of enjoyment that are both elevated and considerate. Utilizing advanced innovations like HeatFlow™ technology, Ploom delivers a refined heated tobacco experience—seamlessly blending sleek design and innovation with a world of flavors and a satisfying, true tobacco taste.
With a growing presence in key markets around the world, Ploom is poised to redefine the future of mindful pleasure for the modern world, solidifying its position as a true premium player in the heated tobacco category.
(Note: Ploom is a heated tobacco device for adult smokers only, not without risk, and for use with tobacco sticks containing nicotine, an addictive substance.)
