From dancing atop his red doghouse to now sitting proudly on your shoulder, Snoopy, CharlieBrown, Lucy, and Linus Van Pelt are back — this time at the center of a celebration that broughtnostalgia and design together in one joyful space.
On October 20, 2025, Japan’s lifestyle bag brand anello officially unveiled the Peanuts™ ×anello collection at SM Megamall, marking the grand launch of a collaboration that blendsfunction, charm, and timeless appeal. Hosted by Queen Semana, the event welcomed mediaguests, fans, and longtime Peanuts lovers to experience the world’s most beloved beagle in awhole new way.
The morning opened with a warm message from Mr. Marnie Chua, Managing Director ofanello Philippines, who shared how the collaboration celebrates Peanuts™’ 75th anniversary— blending nostalgia, creativity, and practical design in true anello fashion.
“It’s about reconnecting with something familiar and bringing a sense of joy into themoments we live,” said Chua.
Everyday function meets playful nostalgia
The Peanuts™ × anello collection captures the spirit of both worlds — merging the nostalgiccharm of Snoopy and friends with anello’s signature style and structure. Each design carriesplayful yet practical details that bring the Peanuts universe to life — from character-inspiredpatterns and color accents to charming interior linings that reveal comic scenes inside everybag. Available in colors like Black, Gray Beige, Navy Blue, and Mustard, it’s a thoughtfulblend of nostalgia and everyday functionality, made to brighten the simplest routines.
An experience designed for joy
The launch event came alive as a cheerful, Peanuts™-inspired playground, where guestsenjoyed a first look at the collection and its interactive zones.
The Claw Machine zone let fans win prizes — including exclusive Peanuts™ × anello pieces —while the Lemonade Stand offered a refreshing Snoopy-style twist to the day. The photo wallinvited guests to capture their best “Snoopy smiles.”The Journey Continues.
The collection is available in select anello stores nationwide, @Tokyo branches, and onlinevia the @Tokyo’s official website.
Follow @anello_bag_philippines on Instagram and Official Anello Philippines on Facebookfor more updates.
ADVT.
This article is brought to you by Anello.