• share this
Tricks of the Trade

New anti-aging products to lavish on your skin

/ 03:06 AM July 13, 2012

GO FOR moisturizers with no greasy feel.

Hi, Kelly. I am in my 40s and I’ve noticed my skin has begun to look dull and rough. I feel like I’ve tried everything but my skin isn’t how I want it to look. What products can you recommend to make my skin look young again?

While we know it is normal to start noticing changes as we get older, we just can’t sit around and let our skin take a turn for the worse. Our skin can quickly give our age away, but if we make extra effort to care for it, we can actually look younger.


Youthful skin is something we all want for ourselves. If we were asked to describe our ideal skin, we would surely come up with similar answers. Most of us would prioritize clear blemish-free skin, and would still want a smooth, even skin tone. Factors such as invisible pores, translucent skin, an extra-fine texture and, of course, taut, wrinkle-free complexion will top our list of skin “wants.”

It may seem like we have a long list of requirements for our skin, but admit it, if we found other ways for it to look better, we’ll take those, too.


ANEW Genics Treatment Cream

This is why we are constantly watching out for the next breakthrough product. Lucky for us, our favorite skincare brands are really pushing the envelope, formulating amazing creams and serums to revitalize and improve our skin’s condition. I’ve lined up three of the best and latest skincare products to try.

Shu Uemura Tsuya Skin —As I learned, young skin cells have many active receptors on its individual cells to receive signals sent the skin. These receptors ensure that skin continues to self-generate and metabolize. But as we age, the number of cell receptors “switch off” regeneration, and when this happens, skin begins to look dull, rough and tired.

The Shu Uemura research center in Tokyo found a way to prevent this by using a “Rhamnose” receptor that remains stable despite the aging process. This miracle molecule continues to transmit vital signals to skin cells, effectively reactivating skin’s “youth power switch.”

Rhamnose was inspired by the “secret” of the Enju flower, known for its longevity and powerful life force.

According to the skincare brand, results have been clinically proven to cause a thickening of the epidermis, which is a sure-sign skin improvement. Levels of collagen also improved, and the epidermal junction found to be better organized, with the dermis more dense and supple. (Available by end of August.)

SHU Uemura Tsuya generator

Avon Anew Genics —After a decade of research, Avon discovered a link between a gene that promotes longevity and our skin. They call this the Youth Gene, and is based on a study in Italy that showed people who lived well past 100 years old and have had long and healthy lives.

NEUTROGENA Hydro Boost Gel

This is what Anew Genics is based on. It contains the patented Youth Gene which is designed to help skin cells act younger.


Avon studies show that as we get older, we see a decline in this Youth Gene that is inherent in all of us. An increase in the gene’s activity boosts proteins that make skin look youthful. Immediate results are promised, as the brand saw a significant improvement when the cream was used nightly for four weeks. It improved discolorations by up to 100 percent and dramatically reduced the look of wrinkles.

Neutrogena Hydro Boost Water Gel—This effective water-based moisturizer claims to boost dry skin with 200 percent moisture but feels lightweight and invisible. This is the ideal everyday moisturizer, as it beats heavy, sticky creams that don’t really moisturize as effectively. It is also great to wear underneath makeup, as it doesn’t have that greasy feel in some moisturizers.

The innovative formula combines the moisturizing properties of Hyaluronic Acid and Olive Extract, which boosts the skin’s natural ability to hold moisture. It acts like a virtual skin reservoir that progressively releases moisture to dry skin cells for up to 12 hours, keeping skin soft and supple all day.

E-mail the author at

Read Next
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: beauty, Health, Lifestyle, wellness
For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2019 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.