Homegrown ad campaign shines at Cannes | Inquirer Lifestyle

Homegrown ad campaign shines at Cannes

At the 2011 Cannes Festival of Creativity, Boysen’s “Creatures” campaign once again took home a Silver Lion for the Outdoor Category. This is the second time both client and agency has won a Lion in the prestigious awards.

Boysen “Creatures” is the sequel to the “Flowers” campaign released a year earlier, which garnered numerous awards. The now iconic campaign boasts 17 Golds, 28 Silvers and seven Bronzes from various local and international awards shows like Philippine Araw Awards, the Kidlat Awards of the Creative Guild of the Philippines, the Spikes Asia of Singapore, the New York Festivals, The One Show Festivals and of course, the Cannes Lions Festival.

By pushing a great idea and an equally great execution even further, Boysen “Creatures” surpassed the Bronze Lion won by its “Flowers” campaign a year earlier.