It’s more than just snacks. The people behind Oishi believe in more than just offering tasty treats, they enjoy creating products that become a part of the daily lives of Pinoys.
They wanted to celebrate this by creating everyday surprises for Filipinos, which they call “O, Wow! Moments.” Shera Tiu, Oishi’s VP for Marketing, said, “We think Oishi is an everyday thing that gives you a wow moment. We want to surprise people on regular days.”
To achieve this, they formed Team O, a group of passionate individuals from different fields. Team O members include Elmo Magalona, Tim Yap, Slater Young, Ramon Bautista, Gang Badoy and couple Jamich. Acting as Oishi brand ambassadors, they bring joy to people by surprising them in different places—their schools, the malls, even MRT and LRT stations—and giving them a big dose of Oishi goodness.
We met most of Team O on the day of our Oishi plant tour and spent time talking to them about the campaign and their favorite Oishi snacks.
On being part of Team O: “I’m so glad to be a part of Team O. I’m excited to share ‘O, Wow!’ experiences with the rest of them. I think I will learn a lot.”