MANILA, Philippines – Sipping a hot cup of coffee and reading a fresh morning newspaper used to be known as the best day-starter. But with the younger generation reading online news feeds instead of the broadsheets, the classic morning routine quickly started losing its relevance.
What then could NESCAFÉ CLASSIC do to make mixing up your favorite coffee complement the new morning routine? With the help of MRM Manila, McCann Worldgroup Philippines’ digital agency, they created a new kind of newspaper online. They called it the NESCAFÉ CLASSIC Kada Umaga—a newspaper where readers could now choose and customize the stories they wanted to read through Facebook.
Partnering with INQUIRER.net, the country’s leading news site, NESCAFÉ CLASSIC Kada Umaga gives NESCAFÉ lovers a fun source of the news and a perfect companion for their favorite mix of their morning cup. The paper is full of hard-hitting news and also gives readers the latest scoop on their barkada on Facebook.
Since its launch on Dec. 11, 2012, Kada Umaga currently has over 2,000 readers. By reading it fresh every morning, they get rewarded daily with NESCAFÉ Points—something they can exchange for premium NESCAFÉ items. Kada Umaga is definitely the best way to get coffee drinkers excited and, as a plus, another way for the brand’s more than 2 million Facebook fans to be engaged. Now that’s good news worth getting up for!