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Without Batting An Eyelash

Multiple-intelligences corporate campaign launched

By: - Columnist
/ 11:50 PM April 09, 2013

EDUCATION Undersecretaries Francisco Varela and Yolanda Quijano; SanMiguel Pure Foods president Francisco “Butch” Alejo III and VP Alden Castañeda; Undersecretary Alberto Muyot

ALBERT Rosal, Linda Legaspi, Alden Castañeda, San Miguel Foods marketing manager Jake Lugay

San Miguel Pure Foods Company Inc. (SMPFC) unveiled its flagship advocacy, “MI Galing! Mayroon Ako Niyan!”

Simply put, dahlings, the campaign is telling us that we are all smart. SM Pure Foods is holding it in partnership with the Department of Education and Marylindbert International of Linda Legaspi, palangga.


SM Pure Foods hotshot Francisco “Butch” Alejo III led San Miguel’s heavyweight namedroppables, which included president Tatish Bulatao Palabyab, VP Eli Capacio, VP Mandy Ocampo, VP Helene Pontejos, and general counsel Alexandra Trillana.

Alden Castañeda, VP for corporate innovations, welcomed the guests. “We believe that everyone is blessed with multiple intelligences. As a corporation, SMPFC wants to play an active role in helping our school children discover, explore and develop these intelligences in our everyday activities and so the MI Galing! advocacy was born.”


Castaneda enumerated the “nine intelligences”: word smart, body smart, number smart, picture smart, music smart, people smart, self smart, nature smart and spiritual smart.

IRIS Uy, Cris Babao, Jen Enumerable,Nick Cruz, Leandro Ignacio

Sealing the partnership was SMPFC president Francisco “Butch” Alejo, who handed over the vibrantly colored work books for Grades 1-7 schoolers to DepEd Undersecretary Yolly Quijano in the main conference hall of the Department of Education.

Glenda Barretto’s popular Via Mare served over 18 yummy dishes from Luzon, Visayas and Mindanao. Meanwhile, students from different schools performed music, palangga.

SMPFC president Butch Alejo, San Miguel Foods president Rita Imelda “Tatish” Palabyab

Intensely chatting during dinner were Undersecretary Quijano and the San Mig’s honchos and other DepEd officials, such as Undersecretary Francisco Varela, Undersecretary Rizalino Rivera, Director Ruth Legaspi Fuentes, Director Lolita Andrada, Region 1 Director Teresita Velasco, Region 2 Director Lourdes Angoluan and former DepEd Secretary Fe Hidalgo.

MI Galing! Advocacy is in 127 schools nationwide with support from Tender Juicy Hotdogs, Pure Foods Fun Nuggets, Magnolia Pancake Plus, Magnolia Chocolait, Star Margarine and Magnolia Cheeze.

We all have our smarts… now let’s discover them, ’di bala palangga?




PHONECO Mobile Technologies Inc. president Eric Yu

Hey, dahlings, check this out, there is a new mobile phone in the market and it’s CloudFone, which launched its Thrill 430x unit at a dazzling bash held at Prive Luxury Club in Taguig, dahlings.

“As a mobile-phone brand that prides itself on innovation, product development, brand building, operational efficiency and excellence, we at CloudFone see all of these embodied in the Thrill 430x,” said Eric Yu, president of PhoneCo Mobile Technologies, Inc., during the event.

CloudFone’s brand ambassador, model and actor Xian Lim, said that with the Thrill 430x, he can stay connected with his fans while juggling his many projects. He can also have extended use of his phone far longer than with other smartphones.

CLOUDFONE’S brand ambassador, model and actor Xian Lim

CloudFone marketing manager Celine Lopez welcomed Xian onstage. She said that “the Thrill 430x will let you use your phone more than just for calling and texting. By increasing its battery life, CloudFone encourages you to tinker with your apps, play more games, and go on Facebook, Twitter or Instagram for as long as you want.”

Now, palangga, that’s definitely a must to have.

Eric Yu, president of PhoneCo Mobile Technologies Inc., said, “The CloudFone Thrill 430x is our humble attempt to enable Filipino consumers to diversify and broaden their lifestyles beyond what they’ve been accustomed to in the past.”

“We are pushing the boundaries as far as technology goes because we believe that the Filipino deserves no less than the best!”

Alterations in Binondo

ALTERATIONS Plus president Ma. Lucia J. Carlos, with loyal client Rosie Ko, Operations supervisor Christine Garcia and Operations manager Ruth Roy

ALTERATIONS Plus’ Binondo branch

Après having a haircut, dye and dry at Svenson in G Tower Building, Ayala Avenue (4/F, Unit 406; visit, I dashed over to Alterations Plus, the one-stop shop for clothing professional alterations and repairs, for the opening of its 17th store at Lucky Chinatown Mall.

The Chinese-Filipino community in Binondo, Manila, may now enjoy the other services offered by Alterations Plus, such as “made-to-order clothing, costumes, school/office uniforms, custom-made curtains, upholstery, dry cleaning, pressing, ironing, embroidery and wedding packages that suit every budget,” said Ma. Lucia J. Carlos, president of Alterations Plus.

Check it out, palangga.

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TAGS: Events, Lifestyle, Multiple Intelligences, San Miguel Pure Foods Company Inc.
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