Here are 8 celebrity brands that are taking over the beauty and fashion industry
Celebrity make-up brands have become a prominent trend in the beauty industry over the past decade. As influential figures with massive followings, celebrities are leveraging their fame and passion for cosmetics to create their own make-up lines. These brands offer a unique appeal, often reflecting the personal style and preferences of the celebrity behind them.
However, in today’s competitive landscape, developing something innovative and enduring is no easy feat. While many celebrity brands have faced setbacks and proved to be short-lived, there are those who have excelled in building successful businesses and becoming cult favorites.
Here are eight celebrity brands that are worth giving a shot.
1. Rhode Skin by Hailey Bieber
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Hailey Rhode Bieber’s new skincare line ‘Rhode Skin’ has taken the beauty industry by storm since its launch, leaving everyone eager to get their hands on it. (And it doesn’t help that the line is always sold out!). So whether you’re after Hailey’s incredibly good skin or the irresistible glazed-doughnut marketing campaign, the hype around these hot commodities is real.
Rhode epitomizes Hailey’s take on “skinimalism”— the uncomplicated, targeted course of treatment without a whole arsenal of products, and offers a streamlined skincare routine consisting of four products of daily essentials crafted to bolster the skin barrier. Embracing minimalist packaging, the formulas are thoughtfully designed to streamline your skincare routine. Catering to all skin types, these non-comedogenic, nonirritating, and non-sensitizing products ensure a seamless and hassle-free experience.
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Featuring a lip balm, moisturizer, serum, and an innovative “glazing” milk, the collection presents a four-step path to achieving the famed glazed donut skin that the model popularized. Prioritizing the vital task of fortifying the skin barrier, these products stand at the core of the collection, benefiting all skin types.
Rhode’s thoughtfully curated line serves as an excellent introduction to essential hydrating skincare. Whether you’re looking to enhance your existing routine or embark on a skincare journey from scratch, these products seamlessly fit in, making them a versatile and accessible starting point.
2. HAUS LABORATORIES by Lady Gaga
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Founded by the iconic singer and actress Lady Gaga, along with her makeup artist Sarah Tanno. Launched in September 2019, HAUS LABORATORIES quickly gained attention for its bold and inclusive approach to beauty with products designed to be versatile and suitable for people of all genders, skin tones, and styles.
The brand’s product lineup includes a wide range of makeup items, such as eyeliners, eyeshadows, lip glosses, lip liners, and face products focusing on vibrant, artistic, and often dramatic shades to encourage users to experiment and embrace their unique beauty.
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Standout products from the line include the ‘Triclone Skin Tech Foundation’. With an extensive range of 51 shades, this medium-coverage liquid foundation from Haus Laboratories is enriched with a plethora of plant-derived ingredients, including chamomile, green tea, and tiger grass, among others. Its versatile formula allows you to tailor the coverage to your preference, whether you desire a lighter tint or a more intense full-coverage finish.
3. Honest Beauty by Jessica Alba
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Actress Jessica Alba launched The Honest Company, initially focusing on household and baby products, prioritizing clean ingredients. In 2015, the brand extended its reach with the introduction of Honest Beauty, a line featuring clean skincare, hair care, and cosmetic products.
The brand has garnered a devoted following, owing to its unwavering commitment to transparency and the use of safe ingredients. The brand’s cruelty-free status, dedication to verified ingredients, support for charitable causes, and a selection of vegan products have all contributed to its appeal among loyal fans.
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As an introduction to the line, a must-try is the Hydrogel Cream which ranks among the brand’s top sellers, praised for its airy, bouncy texture that cools and hydrates upon application, leaving behind a radiant, dewy finish. The cream’s formula boasts a significant concentration of squalane, a lightweight and non-greasy emollient that rapidly absorbs into the skin, instantly providing a soft and moisturized feel. Additionally, this cream features two varieties of hyaluronic acid, each with distinct molecular weights to bind and retain moisture across different skin layers effectively.
4. SKIMS by Kim Kardashian
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SKIMS, the shapewear and loungewear brand founded by Kim Kardashian, has undoubtedly made its mark in the world of fashion. As a fan of the brand, I’ve tried a few of their products, and I must say, SKIMS has certainly lived up to the hype.
Renowned for its extensive range of everyday loungewear and shapewear, the popular brand offers a diverse selection, with its Cotton Collection reigning as a crowd favorite. In comparison to other brands, Kim’s line stands out with its inclusive approach, catering to a wide range of body shapes and sizes, ensuring everyone can find their ideal fit. The quality of the SKIMS products is worth mentioning. The fabrics used are incredibly soft, smooth, and comfortable against the skin. Whether it’s their shapewear or loungewear, I appreciate the attention to detail in their designs, ensuring a flattering fit and excellent support without feeling restrictive.
Don’t let the initial impression fool you, trust me it will fit and leave you looking snatched. The essential bodysuits have become a staple in my wardrobe thanks to its double-layered fabric that provided remarkable support and sculpting abilities while being lightweight and breathable.
5. Rare Beauty by Selena Gomez
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Rare Beauty, the makeup brand founded by singer and actress Selena Gomez, has truly exceeded my expectations in every way. I knew I had stumbled upon something special from the moment I tried their products.
The brand’s motto, “You are not defined by your makeup,” and commitment to encouraging individuals to feel confident and beautiful in their own skin by using makeup as a tool for self-expression rather than a means to hide or conform to something to truly appreciate.
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And it’s hard to choose just one product from the line. From the ‘Soft Pinch Liquid Blush’ that only requires single dot to each cheek instantly warms up the entire face, to the ‘Warm Wishes Effortless Bronzer Sticks’ that melts into the skin like butter, or the ‘Lip Soufflé Matte Cream Lipstick’ that has zero transfer even through a glass of wine or a burger, Rare Beauty products are definitely one you need to get your hands on.
6. About Face by Halsey
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Well-known US electro-pop singer, Halsey, founded her makeup brand “About Face” in 2021. The brand’s entire product line is vegan and cruelty-free and embraces the motto of “having no rules” offering a vibrant and bold range of makeup products to achieve an expressive look focused on providing highly pigmented colors that offer long-lasting wear.
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The top-selling products from the new “Eye F*cking” Collection are the vibrant and waterproof gel eyeliners, as well as the “Matte Fluid Eye Paints,” both available in a stunning array of bright colors. Their fun ad playful packaging that is reminiscent of a highlighter perfectly complements the bold and lively color options.
The Highlighters in the collection are a must-try for their intense color payoff and hydrating properties. These “Shimmer Sticks,” are infused with olive oil which is both glittering and creamy giving the most beautiful glow to the skin. This makes them particularly beneficial for individuals with dry skin, providing added nourishment and making application a breeze. The stick format of the highlighter also offers superior control during usage.
7. Inamorata Woman by Emily Ratajkowski
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Emily O’Hara Ratajkowski is a multifaceted individual, with titles such as model, actress, and writer under her belt. In 2017, she took her passion for swimwear to the next level by establishing her own swimwear brand, “Inamorata” – an embodiment of her ‘bikini lifestyle.
In creating the Inamorata line, the 31-year-old drew inspiration from the iconic “Sports Illustrated” covers of the 70s and 80s. Consequently, the brand predominantly offers high-waisted bikinis, cut-outs, and cheeky bikini bottoms. The styles exude a captivating blend of sexiness and femininity and are available in a wide array of fabrics, colors, and patterns.
Designed and crafted in NYC, the brand not only offers a variety of bikini tops, swim trunks, and swimsuits but also provides all the essentials for creating the perfect beach look. From skimpy tops to skirts, dresses, and trousers, each item perfectly complements the swimwear’s style, ensuring a successful and cohesive beach ensemble.
8. Rose INC. by Rosie Huntington-Whitely
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Named after her wildly successful beauty commerce site, Rose Inc, is a thoughtfully selected collection of makeup and skincare must-haves. Former Victoria’s Secret model Rosie Huntington-Whitely, collaborates with Caroline Hadfield from Amyris, the biotechnology company responsible for the beloved skincare brand Biossance, ensuring that every product is scientifically supported.
That means Rose Inc products offer a compilation of non-comedogenic formulations that won’t clog pores and are also enriched with at least five nourishing ingredients like hyaluronic acid and squalane, designed with multipurpose textures that feel instinctively easy to use to ensure that these products seamlessly integrate into your current beauty regimens.
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Their ‘Skin Enhance Luminous Tinted Serum’ is something to try if you like a light coverage base. It has micro-encapsulated pigments a formulation we’ve been seeing from numerous beauty brands. These pigments are suspended in a water-gel texture, and upon application to the skin, they release the pigment into the water, resulting in a fresh and lightweight finish that almost feels like you’re not wearing foundation at all.
