Since 1977, Chic Centre Corporation has brought color to thousands of Filipino women and girls. The manufacturer of popular local brands has withstood the test of time with its extensive line of products, from nail care to makeup. For its 47th anniversary, Chic Centre is celebrating “Beauty Across Generations.”

Chic Centre started out mainly as a nail care company with an extensive shade range, from versatile neutrals to vibrant hues. It has provided nail polishes that help women and young girls look and feel beautiful in any occasion. From nails, it launched Bobbie Cosmetics, the home of a variety of makeup and body products, to expand its offerings that present and future generations can enjoy.

Bobbie, along with other brands under the Chic Centre umbrella, has since grown into a brand cherished by women of all ages, through generations.

Generations of beauty lovers

Every Filipino woman in every decade has a Bobbie story. If they need great products for a reasonable price point, they can find both brands in nearby malls and stores. Whether it’s painting their nails or doing a full makeup glam, these products have become part of their self-expression journeys.

One thing women of all ages love about Bobbie is that it allows them to make a statement. Bobbie’s nail products have a range of fun and bold colors that can match women’s moods and outfits. Many women have vouched for the classic Bobbie Nail Nails Basics, and the long-lasting power Bobbie Gel Polish, which come in diverse colors from neutral beiges to vibrant blues. For more flair, the Bobbie Dazzling Shot Collection serves a fusion of glitter sophistication with its vitamin-enriched polish; and the Chic Sleigh It! The collection gives a long-lasting vibrant color that’s sure to be the center of attention. To create the perfect manicure and pedicure, the Bobbie Salon Pro Series and Bobbie Extensions have various tools to clean, shape, and change one’s nail color.

In the realm of makeup, Bobbie Cosmetics delivers amazing products that boost women’s confidence. The Power Matte Lip Mousse comes in standout shades with great color payoff and a long-lasting matte finish that’s not drying on the lips. For something more dewy, the Skin Booze Lippies provide moisture for plumper and healthier-looking lips. Bobbie Cosmetics has a lot of everyday staples that can seamlessly take women from day to night, such as the Glow Play Daydream Eyeshadow Palette, Bobbie Cosmetics Gel Eyeliner, Bobbie Cosmetics Brow & Lash Serum, Glow Play Brow Flick Pen, and Poppin’ Cheeks blushes.

For 47 years, Bobbie has continuously been a force in the beauty industry. The brand has truly made accessible to many people while promoting inclusivity and creativity with every product release. More importantly, its mother company Chic Centre has brought together women through their shared love of beauty, creating a safe space to express themselves.

Now, women are passing down their beauty tips and tricks to the younger generation. Girls and teens are now able to feel confident with their uniqueness and showcase their creativity with each look. For Bobbie, that’s the most fulfilling way to make a lasting impression for years and decades to come.

Check out Bobbie’s official flagship stores on TikTok Shop, Lazada, and Shopee. For more updates and information, follow Bobbie on Facebook, Instagram, and TikTok.