On May 31, 2017, global smartphone brand Vivo announced its agreement with Fédération Internationale de Football Association (FIFA) to become the official sponsor the FIFA World Cup for six years,
Some 3.2 billion TV audience worldwide, 60 million people packed in a gigantic stadium.
It was an odd place to find three international footballers on the eve of a crucial World Cup game, inside a small hair salon located on the forecourt of a gas station on the outskirts of a remote Brazilian city.
Argentina fans have flooded Rio de Janeiro’s Copacabana beach, camping out, downing drinks and firing up barbecues as they dream of World Cup glory in their rivals’ turf.
Brazilian authorities have augmented the country’s long list of public holidays during the World Cup to let the football-loving country enjoy the tournament and also cut down on traffic problems.
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