In this age of the free-for-all proliferation of online content, “fake news,” “alternative facts” and “historical revisionism” are apparently becoming the norm rather than the exception in public communication. But
Sharon Cuneta says she could be twice as rich if she accepted every endorsement offer she has been pitched, but has strong reasons for doing otherwise.
“THIS SPACE IS RESERVED FOR (NAME OF COMPANY).” The message is in bold capital letters at the center of an empty, half-page newspaper space where a print ad should be.
Adverts in Nigeria depicting career women gleefully juggling their job with kitchen duties have sparked a heated debate about gender roles in the fast-changing society of West Africa’s largest
A government push to use the Sydney Opera House’s sails to advertise has sparked uproar over the commercialization of an iconic landmark.
A company in Japan decided that the best way to get consumers to see ads would be to put them in women’s armpits. Called the Wakino Ad Company, it specializes
Last March 7 to 10, delegates from all over the country traveled to the Subic Exhibition and Convention Center to attend the 2018 Ad Summit Pilipinas conference. The four-day event
Inflight safety videos, those five-minute instructionals shown before the plane takes off, are a necessity, although they can be boring. Passengers tend to tune the videos out, preferring to
Self-medication is a practice—and often a problem—that people do all the time. Advertising has worsened the situation as it persuades people that health woes are solved by the pill or syrup being endorsed by a celebrity.
AS FAR as art openings go, the recent unveiling of four Makati underpass murals was refreshingly free of irony, as well as the usual mad scramble for the open bar
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