“Do you ever Google yourself?” “No.” Marlon Rivera looks up from his computer, seemingly amused at the question. We are...
Circa 1967, while I was working in a small startup agency, Link Advertising, we created an ad for Adler, a German-made typewriter. It had this headline: “Heil! Adler!”
In the ’60s, Procter and Gamble, USA, regularly assigned young marketing managers to work as BPMs (brand promotions managers) in the Philippine offices. They became our immediate clients, and at the ad agency I worked for, we called them “hotshots.” They acted with appropriate swagger as coach, mentor and quality control bosses for lower-ranked Filipino brand men.
There’s a new breakthrough in advertising: robotics. Dustin de Torres, director of GrandSlam Marketing, thought of using robots to modernize...
AS FAR as art openings go, the recent unveiling of four Makati underpass murals was refreshingly free of irony, as...
At the 2011 Cannes Festival of Creativity, Boysen’s “Creatures” campaign once again took home a Silver Lion for the Outdoor...
Italian clothing giant Benetton said Wednesday that it was pulling a photo montage of the pope kissing a leading imam that was part of a new global ad campaign and that had outraged the Vatican.
Okay, so maybe they were in your face, albeit effective marketing material for what they were selling, Bench underwear. But...
In my 40 years of establishing and managing advertising agencies such as Basic Advertising and Basic Foote Cone and Belding (president and chief creative officer); Publicis Basic (chair and CEO); Publicis Jimenez Basic (chair); and Publicis Manila (chair and CEO), I’ve learned and executed the secrets of success.
I dug up the bones of my father, Godofredo “Tatay Godong” Ordoñez, in 1998. Tatay Godong died in 1937, when I was still an infant, barely a year old. After 60 years, his grave was in a sorry, decrepit state and I decided to transfer his remains to a newly built mausoleum where my mother was buried.
