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Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores.
I spent 46 years in advertising, handling the biggest brands and the biggest clients in the Philippines. I retired in 2007. Here’s a summary of my views on the dynamics of consumer culture.
Sharon Cuneta says she could be twice as rich if she accepted every endorsement offer she has been pitched, but has strong reasons for doing otherwise.
Inflight safety videos, those five-minute instructionals shown before the plane takes off, are a necessity, although they can be...
Adverts in Nigeria depicting career women gleefully juggling their job with kitchen duties have sparked a heated debate about...
I got hired in advertising in 1961, and throughout the ’60s and ’70s we were imitative of the jargons, posturing and thinking of ad men in Madison Avenue, New York, US of A.
My nephew, Kyle Gozo, a young, classy art director, set up his own shop with a partner last year. He’s a Fil-American, the Tom Cruise kind who finished his Advertising course at Columbia University in Chicago.
At the start of the American regime, a young ilustrado named Pio Gozo from Majayjay, Laguna, married Eugenia Estella, a comely village girl from barrio San Isidro. Thus our Gozo family tree took root.
A company in Japan decided that the best way to get consumers to see ads would be to put them...
In my 40 years of establishing and managing advertising agencies such as Basic Advertising and Basic Foote Cone and Belding (president and chief creative officer); Publicis Basic (chair and CEO); Publicis Jimenez Basic (chair); and Publicis Manila (chair and CEO), I’ve learned and executed the secrets of success.
