If you’re putting up a huge billboard, the least you can do is check your grammar. Northbound on Guadalupe, a...
I’m most loving when I write because writing is an unselfish act. After I’ve crafted my ideas, beliefs and sentiments, and read its expressions, I feel immensely refreshed. It’s as if the morning dew settled on my skin to cool my soul.
Adobo magazine, the country's premier advertising and brand communications publication, is calling all creative professionals and students as the adobo Design Awards returns to challenge the Philippines' best creatives. Originally launched in 2007, the adobo Design Awards aims to champion the best designs and recognize the people behind them. Open to all creative enthusiasts, professionals, freelancers and students, the competition promises to up the ante and bring out the best of the best.
I was a cocky 32-year-old creative director in advertising when I did an awful, anti-culture offense against my 80-year-old stepfather. I quit making mano po (the physical and oral gesture of respect for elders) in protest at his involvement in a silly and petty scam that is too embarrassing to mention here.
In 1968, Mr. John Gokongwei, 45 years younger and not yet a top Asian taipan but already a bullish food and beverage entrepreneur, made me feel 10-feet tall, without him even knowing it.
Sharon Cuneta says she could be twice as rich if she accepted every endorsement offer she has been pitched, but has strong reasons for doing otherwise.
The Walt Disney Company, in a first for a US media giant, said Tuesday it will ban junk-food advertising on its TV channels and websites from 2015 to help fight obesity among US children.
Inflight safety videos, those five-minute instructionals shown before the plane takes off, are a necessity, although they can be...
In my 40 years of establishing and managing advertising agencies such as Basic Advertising and Basic Foote Cone and Belding (president and chief creative officer); Publicis Basic (chair and CEO); Publicis Jimenez Basic (chair); and Publicis Manila (chair and CEO), I’ve learned and executed the secrets of success.
I spent 46 years in advertising, handling the biggest brands and the biggest clients in the Philippines. I retired in 2007. Here’s a summary of my views on the dynamics of consumer culture.
