MANILA, Philippines – Coca-Cola unveils a powerful, global communications campaign for their most iconic product – celebrating moments made more special with the simple pleasure of drinking Coca-Cola. The global campaign,
IF COKE were to tinker with its DNA, which would cause a bigger uproar among consumers—changing its taste or its bottle?
It’s the real thing! To celebrate Coca-Cola’s centennial for its iconic contoured bottle, the company held a dazzling affair at the Bonifacio High Street Central Amphitheater.
The past couple of weeks have been a guessing game for many Filipinos as beverage company Coca-Cola teased about “tasting Coke® for the first time again” through social media, TV, and several billboards along major highways. Many wondered how this could possibly happen as the popular drink has been in the Philippines for more than 100 years.
Coca-Cola Philippines recently marked its most unique holiday campaign just yet. From the streets of Manila to downtown Bacolod, all the way to Tacloban, Pampanga, Batangas, and Davao, streets were lit up. People celebrated the coming of Christmas in Share Sari-Saring Happiness Day, with the participation of more than 400,000 stores owned by women entrepreneurs whose businesses have been touched by country’s leading beverage brand.
Three years after he first commented that his love life had gone from Coke “Regular,” to “Light” and finally down to “Zero,” President Benigno Aquino III repeated the simile, but ended it with a hopeful remark.
Every day, there are people who make our lives happier. Never does a day go by that we don’t thank them, yet we don’t even know their name. Coca-Cola believes that it is time for us to know them better.
Coca-Cola Philippines hosted a fun afternoon last month, July 12, to invite everyone to Share a Coke with each other. The phenomenal Coca-Cola campaign that has taken over 50 nations by storm is finally in the Philippines.
Coca-Cola is printing the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coke bottles—now that the carbonated soft drink’s campaign that has been adapted in more than 50 countries is finally in the Philippines.
The Coca-Cola Facebook page has over 81 million “likes”! With such numbers of followers posting photos and sharing Coke stories, it must be one of the busiest pages on social media.
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