Ateneo forum to get ‘creative juices’ flowing
A two-day “creativity conference” at the Ateneo de Manila promises to debunk a persistent myth.
A two-day “creativity conference” at the Ateneo de Manila promises to debunk a persistent myth.
In my 40 years of establishing and managing advertising agencies such as Basic Advertising and Basic Foote Cone and Belding (president and chief creative officer); Publicis Basic (chair and CEO); Publicis Jimenez Basic (chair); and Publicis Manila (chair and CEO), I’ve learned and executed the secrets of success.
Something bizarre happened the other day: All the clothespins were missing from the laundry bin, while an installation of a variety of forms from shelters, buildings, ships to robots were assembled on my son’s table. Apparently, our wooden clips have transformed!
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