Today, we start this weekly column. Why “East to West”? We like the symbolisms of the phrase. East to West is a vast expanse. We hope to cover a variety of topics. It could also mean that one never gets there. Anywhere you stand, there is always an east and a west. Just like our everyday lives. There is always something to go to, to aim for. Just like contending opinions, there are pros and cons. In EastWest Bank, the current thought is to combine the friendly and soft touch of the east and the efficiency and straightforward ways of the west. If we find the sweet spot between the east and the west, we would have found the Holy Grail in customer service. And just simply, we find “East to West” nice.