Seoul: Asia’s new fashion window?
Move over Hong Kong, Tokyo and Singapore. Seoul is emerging as Asia’s new fashion showcase, with the world’s top luxury firms seeking to cash in on the regional trend-setting popularity of South Korean pop culture.
Move over Hong Kong, Tokyo and Singapore. Seoul is emerging as Asia’s new fashion showcase, with the world’s top luxury firms seeking to cash in on the regional trend-setting popularity of South Korean pop culture.
Foreign shoppers are decisively influenced by the hallyu craze, or the rise in popularity of the South Korean culture, when it comes to Korean cosmetics brands, according to a new study on Wednesday.
The export success of South Korea’s TV dramas has spawned a hard-selling world of branded entertainment that uses product placement to push everything from smartphones to lipsticks.
When faced with a choice between face cream and foundation (that is, skincare versus makeup), most often the typical Filipina would pick the makeup over the skincare. Yet, the Philippines
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