The secrets of a Filipino brand’s advertising success
McDonald’s and Jollibee have just simultaneously opened their trendy state-of-the-art stores on Commerce Avenue, approaching Ayala Alabang Village.
McDonald’s and Jollibee have just simultaneously opened their trendy state-of-the-art stores on Commerce Avenue, approaching Ayala Alabang Village.
My nephew, Kyle Gozo, a young, classy art director, set up his own shop with a partner last year. He’s a Fil-American, the Tom Cruise kind who finished his Advertising course at Columbia University in Chicago.
In 1968, Mr. John Gokongwei, 45 years younger and not yet a top Asian taipan but already a bullish food and beverage entrepreneur, made me feel 10-feet tall, without him even knowing it.
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