Inanc Balci knows all about selling. As cofounder and CEO of Lazada Philippines, Inanc has led his team of over 2,800 employees in their quest to get more and more Filipinos to shop online since 2012. And he’s been successful, coming up with innovative solutions to hurdles that are unique to the country. Not a lot of people use credit cards? Give cash on delivery as a payment option. People are afraid of taking shopping risks? Offer a returns policy through LBC. “We started with no sales and in a very short amount of time, we made Lazada the largest e-commerce company in the Philippines at the same time reaching quite impressive sales numbers.”