The ’60s to the late ’80s were the golden years of Philippine advertising. I was in the right place at the right time. I was compulsively active as president and chief creative officer during those years.
In the ’60s, Procter and Gamble, USA, regularly assigned young marketing managers to work as BPMs (brand promotions managers) in the Philippine offices. They became our immediate clients, and at the ad agency I worked for, we called them “hotshots.” They acted with appropriate swagger as coach, mentor and quality control bosses for lower-ranked Filipino brand men.
